The thesis explores the notion of media image of tourism on web portals „057info.hr“ and „Zadarski hr.“ , with the special emphasis on tourism of City of Zadar and Zadar County, mainly due to the local character of the two web portals. Based on content analysis, as the chosen methodology type, the author of the thesis gathered the total number of published articles related to the topic of tourism on web portals „057info.hr“ and „Zadarski hr.“ , during the period from January 1st to June 1st of 2017. The chosen time frame represents the period of low season, when tourism ,at least regarding Croatia, is not as media represented as opposed to the "peak" season during summer months. The results of the research are based on a total number of 653 articles, which, the author was continuously collecting over a period of 5 months. A total of 303 articles were collected from web portal „057info.hr.“, while 350 articles related to tourism were collected from „Zadarski hr.“ web portal. The collected articles were processed based on the created categorisation that was later used for further action of processing the data. The elements of the categorisation included: title of the article, journalistic genre, type of column, date of publication, author of the article, photo source, video number, number of comments, Facebook likes counter, view counter, author's writting style, context of the article, geographical framework and the subject of article content. Each article was processed according to the specified categorisation. The data was then processed through a quantitative and qualitative approach of content analysis. Within the quantitative analysis, the following elements were of special importance: the number of articles, the geographical framework, the subject of article content, the journalistic genre and the author's writting style. Based on those elements, the results gave new insights and answers to the research questions that were initially determined. The author of the research was interested in the following: to what extent did „Zadarski hr.“ and „057info.hr“ web portals write about tourism? , To what extent are tourism articles represented by geographic criterion? (tourism of City of Zadar, tourism of Zadar County tourism at the national level, tourism at the international level), which journalistic genre prevails when reporting on topic of tourism, what is the attitude of the author of the article according to the theme of tourism? (Objective / subjective), and are there any significant differences in reporting on the topic between two web portals ?. Other elements within the categorization, such as type of column, photo source, video number, view counter, etc., additionaly reinforce the new insight of the research and help to put the final touch on the entire research. They also highlighted and proved some of the visible differences in reporting between the two web portals. The obtained results of quantitative and qualitative analysis are enriched with relevant tables and graphs for an efortless and more thourough interpretation.