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undergraduate thesis
Osnove odnosa s javnošću muzejskih institucija
Zadar: University of Zadar, 2016. urn:nbn:hr:162:858134
Vladović, Matea
University of Zadar
Department of Tourism and Communication Sciences

Institutional repository: University of Zadar Institutional Repository

Cite this document

Vladović, M. (2016). Osnove odnosa s javnošću muzejskih institucija (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:858134

Vladović, Matea. "Osnove odnosa s javnošću muzejskih institucija." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:858134

Vladović, Matea. "Osnove odnosa s javnošću muzejskih institucija." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:858134

Vladović, M. (2016). 'Osnove odnosa s javnošću muzejskih institucija', Undergraduate thesis, University of Zadar, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:858134

Vladović M. Osnove odnosa s javnošću muzejskih institucija [Undergraduate thesis]. Zadar: University of Zadar; 2016 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:162:858134

M. Vladović, "Osnove odnosa s javnošću muzejskih institucija", Undergraduate thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:858134

Metadata
TitleOsnove odnosa s javnošću muzejskih institucija
Title (english)Public relations basics of the museum institutions
AuthorMatea Vladović
MentorGoran Pavelin (mentor)
Committee memberRadomir Jurić (predsjednik povjerenstva)
Committee memberGoran Pavelin (član povjerenstva)
Committee memberVesna Kalajžić (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2016-06-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Odnosi s javnošću vaţni su u ureĊenju odnosa unutar svake organizacije i izvan nje. Oni su komunikacijski kanal koji je upućen na razvijanje odnosa sa svim društvenim i poslovnim skupinama o kojima izravno ili neizravno ovisi uspjeh djelovanja institucije i zbog toga je vaţan naĉin na koji su uspostavljeni. Stoga su istinitost, dosljednost, profesionalnost, kreativnost i vremensko planiranje temelji svakih odnosa s javnošću. U svom završnom radu bavim se tehnikama odnosa s javnošću koje se najviše upotrebljavaju u radu i djelovanju muzeja. Ovaj završni rad se sastoji od uvoda, teorijskog dijela o odnosima s javnošću i muzejima, njihovim povijesnim razvojem i ulogom danas. Na kraju su opisane pojedine tehnike i aktivnosti koje odnosi s javnošću primjenjuju u pojedinim muzejima
Abstract (english)
Public relations are important in regulating the relations within each organization and outside of. They are channel of communication which is directed on the development of relations with all social and professional groups of which, directly or indirectly, depends the success of the institution and therefore it is important the way in which communication is established. Therefore, the veracity, consistency, professionalism, creativity and timing are base of every public relations. In his final thesis I will deal with most used techniques of public relations in the work and activities of the museum. This final thesis consists of introduction, theoretical part of public relations and museums, its historical development and the important role today. At the end are described individual techniques and activities that public relations apply in certain museums.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:858134
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) komunikologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-06-29 08:38:37