This paper deals with the analysis of the position of Macedonia, which displays characteristics of subalternity through the critical lens of a European or Eurocentric view and geopolitical contextuality in the Balkans. Taking into account the scope of postcolonial theories and possible applications of its particular concepts (subalternity, hybridity, mimicry, ambivalence, exoticisation, self-colonisation, etc.) in the analysis of the position of Macedonia as a part of a post-socialist space, the main focus of the paper is the research of ways in which the identity difference of Macedonia in relation to Europe and other Balkan states during the last two decades is established and maintained. Special focus is placed on the research of modern discursive practices which the European Union uses in the reproduction of identity differences of Macedonia, where historical discursive analysis (Wodak, 2011) proved as an appropriate method. Analysis of media articles from the EUobserver and EURACTIV websites during the political crisis (October 2016 to June 2017) due to recognition of parliamentary election results in Macedonia has been conducted. This paper offers conclusions about the parallel colonisation of Macedonia through the process of Europeanisation, by means of delegitimizing identity characteristics of its national identity by the European Union and its neighbours. In conclusion, the analysis reached two European worldviews – the first is defined by problems related to the process of entering the European Union, while the other is defined by a discourse about the lack of democracy as collateral for long-term subalternity even after entering the EU.