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master's thesis
Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj
Zadar: University of Zadar, 2019. urn:nbn:hr:162:954013
Kadija, Valentino
University of Zadar
Department of Economics

Institutional repository: University of Zadar Institutional Repository

Cite this document

Kadija, V. (2019). Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:954013

Kadija, Valentino. "Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:954013

Kadija, Valentino. "Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:954013

Kadija, V. (2019). 'Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj', Master's thesis, University of Zadar, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:954013

Kadija V. Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj [Master's thesis]. Zadar: University of Zadar; 2019 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:162:954013

V. Kadija, "Modeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj", Master's thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:954013

Metadata
TitleModeli i ponašanja potrošača u bankarstvu s obzirom na internet i mobilno bankarstvo u Republici Hrvatskoj
Title (english)Models of Customer behaviour in Banking with review on Internet and Mobile banking in Republic of Croatia
AuthorValentino Kadija
MentorAleksandra Krajnović (mentor)
Committee memberIvica Zdrilić (predsjednik povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2019-06-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Internet i mobilno bankarstvo predstavljaju suvremeni pristup u interakciji između potrošača i banke. Korištenje ovih usluga podrazumijeva brojne prednosti i koristi za potrošača. Ulaganje u razvoj modernijih i kvalitetnijih rješenja za korištenje internet i mobilnog bankarstva predstavlja za banku važnu odrednicu kojom ona gradi konkurentsku prednost i snižava operativne troškove poslovanja. U radu se analizira ponašanje potrošača prema tržišnim segmentima potrošača, njihovo zadovoljstvo i stavovi o uslugama internet i mobilnog bankarstva. Cilj ovoga rada je ispitati i ustanoviti jačinu korelacije između marketinških generacija i korištenja usluga internet i mobilnog bankarstva kod potrošača u Republici Hrvatskoj te potvrditi ili odbaciti hipotezu da potrošači s većom razinom obrazovanja, u odnosu na sve ostale skupine potrošača, čine najveći udio u ukupnoj populaciji koja koristi nove tehnologije u bankarstvu.
Abstract (english)
The Internet and mobile banking represent a modern approach in the interaction between customers and banks. The usage of these services include many advantages and benefits for the customers. The investment in development of more modern and higher quality solutions for the usage of internet and mobile banking represent an important for the bank on which it builds its competitive advantage and lowers the operative costs of management. In this thesis, customer behavior is analysed with in customer market segments via surveys of customer satisfaction and attitudes about the internet and mobile banking services. The aim of this thesis is to examine and determine the strength of the correlation between marketing generations and the usage of internet and mobile banking services for customers in the Republic of Croatia. Also, the aim is to confirm or dismiss the hypothesis that the majority of customers who use new technologies in banking have a higher level of education. Key
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:954013
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-07-19 07:27:58