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undergraduate thesis
Odnosi s javnošću u funkciji pozitivnog imidža organizacije
Zadar: University of Zadar, 2016. urn:nbn:hr:162:302776
Petrina, Martina
University of Zadar
Department of Tourism and Communication Sciences

Institutional repository: University of Zadar Institutional Repository

Cite this document

Petrina, M. (2016). Odnosi s javnošću u funkciji pozitivnog imidža organizacije (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:302776

Petrina, Martina. "Odnosi s javnošću u funkciji pozitivnog imidža organizacije." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:302776

Petrina, Martina. "Odnosi s javnošću u funkciji pozitivnog imidža organizacije." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:302776

Petrina, M. (2016). 'Odnosi s javnošću u funkciji pozitivnog imidža organizacije', Undergraduate thesis, University of Zadar, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:302776

Petrina M. Odnosi s javnošću u funkciji pozitivnog imidža organizacije [Undergraduate thesis]. Zadar: University of Zadar; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:162:302776

M. Petrina, "Odnosi s javnošću u funkciji pozitivnog imidža organizacije", Undergraduate thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:302776

Metadata
TitleOdnosi s javnošću u funkciji pozitivnog imidža organizacije
Title (english)The role of public relations in building positive corporate image
AuthorMartina Petrina
MentorGoran Pavelin (mentor)
Committee memberVesna Kalajžić (predsjednik povjerenstva)
Committee memberGoran Pavelin (član povjerenstva)
Committee memberŠime Knežević (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2016-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Imidž organizacije je strategija modernog poslovanja. Da bi postao uspješan, imidž mora biti kvalitetan, odnosno, pozitivan, stabilan, jasan, prikladan i sposoban rast i poboljšavati se. Takav imidž je proizvod više strategijskog nego intuitivnog pristupa njegovoj kreaciji. On dovodi do povećanja reputacije poduzeća, utječe na unutarnju i vanjsku javnost, ističe se na tržištu, povećava konkurentnost, te komunikacijske i poslovne prilike. Ovaj rad objašnjava ulogu i osnovne stavke odnosa s javnošću u cilju kreiranja visoko kvalitetnog imidža poduzeća općenito.
Abstract (english)
Corporate image is a strategic category of modern business, and the scientific and expert consensus about that exists. To become a factor of business excellence, the image has to be of a good quality, i.e. positive, stable, clear, viable and capable of generating growth and development. Such an image is the product of a strategic rather than intuitive approach to its creation. It leads to an increase in the reputation of the company, affects internal and external essential groups of public, distinctiveness in the market, increasing competitiveness and other communication and business benefits. The paper focuses on the role and basic steps of public relations (PR) strategy in the creation of high-quality corporate image of the companies in general.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:302776
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-27 12:06:46