prikaz prve stranice dokumenta Utjecaj Community Managementa na poslovanje ugostiteljskih objekata
Access restricted to students and staff of home institution
master's thesis
Utjecaj Community Managementa na poslovanje ugostiteljskih objekata
Zadar: University of Zadar, 2019. urn:nbn:hr:162:683234
Štura, Karla
University of Zadar
Department of Tourism and Communication Sciences

Institutional repository: University of Zadar Institutional Repository

Cite this document

Štura, K. (2019). Utjecaj Community Managementa na poslovanje ugostiteljskih objekata (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:683234

Štura, Karla. "Utjecaj Community Managementa na poslovanje ugostiteljskih objekata." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:683234

Štura, Karla. "Utjecaj Community Managementa na poslovanje ugostiteljskih objekata." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:683234

Štura, K. (2019). 'Utjecaj Community Managementa na poslovanje ugostiteljskih objekata', Master's thesis, University of Zadar, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:162:683234

Štura K. Utjecaj Community Managementa na poslovanje ugostiteljskih objekata [Master's thesis]. Zadar: University of Zadar; 2019 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:162:683234

K. Štura, "Utjecaj Community Managementa na poslovanje ugostiteljskih objekata", Master's thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:683234

Metadata
TitleUtjecaj Community Managementa na poslovanje ugostiteljskih objekata
Title (english)Community Management impact on business of the hospitality facilities
AuthorKarla Štura
MentorBožena Krce Miočić (mentor)
Committee memberVinko Bakija (predsjednik povjerenstva)
Committee memberLjiljana Zekanović-Korona (član povjerenstva)
Committee memberBožena Krce Miočić (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2019-10-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnjem svijetu gdje je internet primaran u komunikaciji i predstavljanju proizvoda i usluga potrošačima, u svijetu gdje rijetko tko ne posjeduje korisnički račun na barem jednoj od brojnih društvenih medija, svakim danom sve više raste popularnost novih medija kao najjačeg marketinškog kanala u svrhu promidžbe bilo proizvoda ili usluge te svakako kao vrlo efektnog kanala B2C komunikacije. Potaknut ovim promjenama kao prilagodba novim načinima komunikacije kojim bi se odgovorilo na izazove koji oni postavljaju pred proizvođače, nastao je Community Management. Danas potrošači najčešće koriste društvene medije kao izvor informacija o raznoraznim proizvodima ili uslugama pa tako i informacije o ugostiteljskim objektima bez obzira o kojoj se vrsti ugostiteljskog objekta radilo. Kroz rad su se prikupili sekundarni podaci relevantni za pojam Community Managementa te za potrebe istraživanja utjecaja Community Managementa na poslovanje ugostiteljskih objekata provedeno je primarno istraživanje nad vlasnicima ugostiteljskih objekata u Zadru pomoću strukturiranog anketnog upitnika.
Abstract (english)
In today's world where the Internet is the primary way in communicating and presenting products and services to consumers, in a world where people own an account on at least one of the many social media sites, the popularity of new media is growing every day as the strongest marketing channel for promoting any product or service and certainly as a very effective B2C communication channel. Encouraged by these changes, as adaptations to new ways of communication to meet the challenges they face, Community Management has emerged. Today, consumers most often use social media as a source of information on a variety of products or services, including information on hospitality facilities, regardless of the type of hospitality facility. Through the paper secondary data relevant to the term Community Management was collected, and for the purposes of researching the impact of Community Management on business of the hospitality facilities, a primary research was conducted where the owners of hospitality facilities in Zadar were questioned using a structured online questionnaire.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:683234
Study programmeTitle: Entrepreneurship in Culture and Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-28 14:47:54