INTRODUCTION: Missing Zadar churches used to be a part of everyday life, and today only a few people know about them, precisely because in their former places today there are residential buildings, empty spaces or institutions. Therefore, efforts should be made to bring them back to everyday life, that is, to valorize them in such a way that people walking through the streets of Zadar know that all the churches described in this work once stood in these places. STUDY AIM: Demonstrate ways to implement valorization to the churches. DISCUSSION: The reciprocal relationship that tourism and cultural heritage have is manifested in various forms, as well as in the context of the revival of dilapidated and neglected buildings. Zadar's old missing churches are, for the most part, forgotten buildings that need to be re-recognized and valued in order to be part of a reciprocal relationship with tourism. This can be achieved by interpreting them through media for transmission of information and audio and visual representations. CONCLUSION: By using the media to interpret the contents, it is possible to revitalize the missing Zadar churches and thus contribute to the tourist offer and at the same time enrich the known elements of Zadar's cultural heritage. All of the churches listed and described in this work are worth remembering because they are in the shadows of today's buildings built in their places and this can only be achieved by educating the local population and visitors through the media for interpretation.