This thesis are based on the concept of gender regime by Sylvia Walby which is used to research the lives of selected rural women in a specific area of Zadar Region. Data is collected by technique of semi-structured interviews and thematically analyzed. Analysis of the data showed the need for additional clarifying a mix of public and private patriarchy, because the private patriarchy in the lives of the women who participated in the study infused with the traditional understanding of gender roles. From these multiple loaded women is expected to take care of the household, caring for children and the elderly, as well as actively participate in the affairs of the agricultural economic wealth and jobs in tourism. Step towards the public sphere of patriarchy is offered to them in the form of education and employment. They are also offered the possibility of further advancement and gaining new knowledge and skills. Researched women independently create their own free time, but often it's just a continuation of activities that women deal with in the private sphere. Interlocutor recognized age as a problem in entering the labor market, but the younger ones with high school education are facing problems where permanent employment is almost inaccessible but instead they are offered with seasonally lower paid jobs. Interlocutor testify of the change of social stratification and the position of rural women in the today's world for the better. However, despite the reduction of discrimination between women and men, they (un)consciously support the traditional male and female gender roles which still remains as the dominant feature of their lives.