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master's thesis
Perspektive razvoja kulturnog turizma u Republici Hrvatskoj na primjeru grada Zadra
Zadar: University of Zadar, 2021. urn:nbn:hr:162:713115
Grdaš, Sara
University of Zadar
Department of Economics

Institutional repository: University of Zadar Institutional Repository

Cite this document

Grdaš, S. (2021). Perspektive razvoja kulturnog turizma u Republici Hrvatskoj na primjeru grada Zadra (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:713115

Grdaš, Sara. "Perspektive razvoja kulturnog turizma u Republici Hrvatskoj na primjeru grada Zadra." Master's thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:713115

Grdaš, Sara. "Perspektive razvoja kulturnog turizma u Republici Hrvatskoj na primjeru grada Zadra." Master's thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:713115

Grdaš, S. (2021). 'Perspektive razvoja kulturnog turizma u Republici Hrvatskoj na primjeru grada Zadra', Master's thesis, University of Zadar, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:162:713115

Grdaš S. Perspektive razvoja kulturnog turizma u Republici Hrvatskoj na primjeru grada Zadra [Master's thesis]. Zadar: University of Zadar; 2021 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:162:713115

S. Grdaš, "Perspektive razvoja kulturnog turizma u Republici Hrvatskoj na primjeru grada Zadra", Master's thesis, University of Zadar, Zadar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:162:713115

Metadata
TitlePerspektive razvoja kulturnog turizma u Republici Hrvatskoj na primjeru grada Zadra
Title (english)Prospects for the Development of Cultural Tourism in the Republic of Croatia in the Example of the City of Zadar
AuthorSara Grdaš
MentorAleksandra Krajnović (mentor)
Committee memberMladen Rajko (predsjednik povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2021-03-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Razvojem selektivnih oblika turizma u zemlji jača se i nacionalni identitet same zemlje, u ovom slučaju posebno kulturni nacionalni identitet jer je riječ o kulturnom turizmu. Bez dobro izgrađenog kulturnog identiteta gotovo je nemoguće valorizirati potencijal kulturne baštine, atrakcija i evenata u turističke svrhe. Stoga je potrebno, uz kvalitetan menadžment na razini države i lokalnoj razini, razviti i pomno smišljenu strategiju s raznim programima i mjerama aktivnosti kojima bi se razvila kvalitetna turistička kulturna ponuda i sam kulturni proizvod. K tome, potrebno je jednako sagledati stranu ponudu i potražnju kako bi se ocijenili i vrednovali svi aspekti – oni pozitivni i oni negativni potrebni za razvoj uspješnog oblika kulturnog turizma. U ovom se radu istražuje kakve su perspektive razvoja kulturnog turizma u Hrvatskoj i gradu Zadru te kakve korake i strategije poduzima sama vlast na državnoj i lokalnoj razini kako bi što bolje konkurirali na tržištu.
Abstract (english)
Through development of selective forms of tourism in a country, its national identity is reinforced as well; in this particular case it is the cultural identity of a nation, since the subject of this work is cultural tourism. Without a well-developed cultural identity, it is almost impossible to assess the potential of a cultural heritage, as well as of various attractions and events organized for tourist purposes. Therefore, in addition to high quality management at the state and local levels, it is necessary to develop a carefully thought-out strategy with various programs and activities in order to develop a valuable tourist cultural offer and a cultural product itself. Moreover, it is necessary to consider both supply and demand in order to assess and evaluate all aspects – positive and negative ones – involved in the development of a successful form of cultural tourism. This paper investigates the prospects of the development of cultural tourism in Croatia and the city of Zadar, and discusses steps and strategies taken by the local and state government in order to reach higher competitiveness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:713115
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-18 09:31:34