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master's thesis
Održive strategije u vodećim kompanijama automobilske industrije
Zadar: University of Zadar, 2021. urn:nbn:hr:162:705847
Lukin, Edi
University of Zadar
Department of Economics

Institutional repository: University of Zadar Institutional Repository

Cite this document

Lukin, E. (2021). Održive strategije u vodećim kompanijama automobilske industrije (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:705847

Lukin, Edi. "Održive strategije u vodećim kompanijama automobilske industrije." Master's thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:705847

Lukin, Edi. "Održive strategije u vodećim kompanijama automobilske industrije." Master's thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:705847

Lukin, E. (2021). 'Održive strategije u vodećim kompanijama automobilske industrije', Master's thesis, University of Zadar, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:162:705847

Lukin E. Održive strategije u vodećim kompanijama automobilske industrije [Master's thesis]. Zadar: University of Zadar; 2021 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:162:705847

E. Lukin, "Održive strategije u vodećim kompanijama automobilske industrije", Master's thesis, University of Zadar, Zadar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:162:705847

Metadata
TitleOdržive strategije u vodećim kompanijama automobilske industrije
Title (english)Sustainable Strategies in Leading Automotive Companies
AuthorEdi Lukin
MentorAleksandra Krajnović (mentor)
Committee memberIvica Zdrilić (predsjednik povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2021-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Održivost kao rastući trend u 21. stoljeću obuhvatio je gotovo cijelu svjetsku ekonomiju pa tako i automobilsku industriju. Uslijed tog trenda, automobilske tvrtke prilagođavaju svoje strategije i poslovanje kako bi doprinijele ostvarivanju koncepta održivosti na razini planeta Zemlje. Okretanjem prema održivosti, automobilska industrija doživljava možda i najveće promjene u svojoj povijesti postojanja te se upravo iz tog razloga ovaj rad bavi istraživanjem održivih strategija koje vodeće tvrtke primjenjuju. U istraživanju se razmatraju prvih pet marki automobilske industrije prema Interbrandu (Toyota, Mercedes-Benz, BMW, Honda i Hyundai) i njihove strategije održivosti koje teže ostvarenju ciljeva održivog razvoja UN-a te je napravljena njihova komparativna analiza.
Abstract (english)
Sustainability as a growing trend in the 21st century has encompassed almost the entire world economy and thus the automotive industry. As a result of this trend, automotive companies are adapting their strategies and operations to contribute to the realization of the concept of sustainability at the level of the planet Earth. By turning to sustainability, the automotive industry is experiencing perhaps the greatest changes in its history, and it is for this reason that this paper explores the sustainable strategies applied by leading companies. The research took into account the first five brands in the automotive industry according to Interbrand (Toyota, Mercedes-Benz, BMW, Honda and Hyundai) and their sustainability strategies that strive to achieve the goals of sustainable development of the UN, and a comparative analysis was made.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:705847
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-07-23 10:56:27