With the development of the Internet and electronic media, digital marketing has become an important aspect of the overall marketing plan for all businesses. Namely, digital marketing is completely changing the way companies communicate with their customers as well as the way customers find the brands. Using digital media platforms to promote products or services helps businesses receive positive and negative feedback from consumers. The paper analyzes theoretical knowledge in field of marketing, digital marketing and entrepreneurship. Also, the types of digital marketing are described, and they are content marketing, social networks, marketing of influential individuals, mobile marketing, SEM and SEO, video marketing, e-mail marketing and affiliate marketing. Also, personal entrepreneurs and qualifications of companies according to different criteria are listed, the business enviroment of entrepreneurs in the Republic of Croatia and the connection of enterpreneurship with marketing is described. At the end, the digital activity of Podravka in advertising on social networks, promotion by influential individuals and through mobile applications is presented.