Title Upotreba ICT-a za prijavu turista u Zadarskoj županiji na primjeru E- visitora Title (english) The use of ICT for the tourist registration in Zadar County in the case of E-visitor Author Katarina Čarapina Mentor Ljiljana Zekanović-Korona (mentor)Committee member Jurica Grzunov (predsjednik povjerenstva)Committee member Ljiljana Zekanović-Korona (član povjerenstva)Committee member Božena Krce Miočić (član povjerenstva)Granter University of Zadar Defense date and country 2022-03-29, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Obzirom na analiziranu literaturi i provedeno istraživanje, ostvareni su ciljevi rada odnosno,
prikazana je uloga informacijskih tehnologija u suvremenom poslovanju te njihova relevantnost i uloga te utjecaj informacijskih sustava u sektoru turizma. Definiran je pojam informacijskog sustava, kao i pojam Big data te objašnjena primjena i interpretacija tih podataka u funkciji turizma. Nadalje, objašnjen je i pojam ICT-a te njegova primjena u turizmu kao i primjena među turistima i turističkim subjektima, odnosno turističkim zajednicama kroz DMO (destinacijski menadžment destinacije) i DMK (destinacijski menadžment kompanija) te razne oblike brendiranja koristeći širokodosežne online kanale. Zakonodavna regulacija u turizmu je neophodna te nameće brojna davanja turističkih subjekata sa strane ponude kao i načina vođenja evidencije o turistima. Takva regulacija prikazana je kroz 3 zakona koja obuhvaćaju turistički sektor kao i poreze na proizvode i usluge u turizmu i ugostiteljstvu. Okosnicu cjelokupnog rada čini E- visitor čije je pojmovno određenje, opći uvjeti korištenja i digitalna podrška korisnicima sustava te izravne koristi za turističke zajednice i pružatelje usluga smještaja, prikazana u poglavlju 5. ovoga rada. Nadalje, dan je pregled i analiza izvještaja o turističkom prometu Zadarske županije u razdoblju od 2015. do 2020. godine na temelju sustava E- visitor. Primjećene su razlike u broju dolazaka i noćenja od 2017. godine koja se uzima kao relevantna za implementaciju E- visitora. U posljednjem poglavlju ispitani su, utvrđeni i analizirani stavovi pružatelja usluga smještaja Zadarske županije o pozitivnim i negativnim učincima online prijave gostiju putem E- visitora te 11 djelatnika TZ-ova o njihovoj percepciji implementacije E- visitora među pružateljima usluga smještaja. Podatci dobiveni istraživanjem su prikazani i interpretirani te konačno doneseni i predstavljeni zaključci i prijedlozi temeljeni na rezultatima primarnog i sekundarnog istraživanja.
Abstract (english) Considering the analyzed literature and the conducted research, the goals of the research were achieved, ie the role of information technologies in modern business and their relevance and role and the impact of information systems in the tourism sector are presented. The notion of information system is defined, as well as the notion of Big data, and the application and interpretation of this data in the function of tourism is explained. Furthermore, the concept of ICT and its application in tourism as well as its application among tourists and tourism entities, ie tourist communities through DMO (destination destination management) and DMK (destination management company) and various forms of branding using wide online channels. Legislative regulation in tourism is necessary and imposes numerous contributions of tourist entities from the supply side as well as the manner of keeping records of tourists. Such regulation is presented through 3 laws that cover the tourism sector as well as taxes on products and services in tourism and hospitality. The backbone of the entire paper is the E-visitor, whose conceptual definition, general conditions of use and digital support to system users, as well as direct benefits for tourist boards and accommodation service providers, are presented in chapter 5 of this paper. Furthermore, an overview and analysis of the report on tourist traffic of Zadar County in the period from 2015 to 2020 based on the E-visitor system are presented. Differences in the number of arrivals and overnight stays have been noticed since 2017, which is considered relevant for the implementation of E-visitor. In the last chapter the attitudes of accommodation providers in Zadar County on the positive and negative effects of online guest registration via E-visitor and 11 TZ employees on their perception of E-visitor implementation among accommodation service providers were examined, determined and analyzed. The data obtained from the research are presented and interpreted, and finally conclusions and proposals based on the results of primary and secondary research are made and presented.
Keywords
Informacijski sustavi
ICT
E- visitor
Keywords (english)
Information systems
ICT
E-visitor
Language croatian URN:NBN urn:nbn:hr:162:906349 Study programme Title: Entrepreneurship in Culture and Tourism Type of resource Text File origin Born digital Access conditions Access restricted to students and staff of home institution Terms of use Created on 2022-05-06 12:58:00
