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master's thesis
Potrošač u kontekstu bihevioralne ekonomije
Zadar: University of Zadar, 2022. urn:nbn:hr:162:787388
Klauda, Denis
University of Zadar
Department of Economics

Institutional repository: University of Zadar Institutional Repository

Cite this document

Klauda, D. (2022). Potrošač u kontekstu bihevioralne ekonomije (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:787388

Klauda, Denis. "Potrošač u kontekstu bihevioralne ekonomije." Master's thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:787388

Klauda, Denis. "Potrošač u kontekstu bihevioralne ekonomije." Master's thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:787388

Klauda, D. (2022). 'Potrošač u kontekstu bihevioralne ekonomije', Master's thesis, University of Zadar, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:162:787388

Klauda D. Potrošač u kontekstu bihevioralne ekonomije [Master's thesis]. Zadar: University of Zadar; 2022 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:162:787388

D. Klauda, "Potrošač u kontekstu bihevioralne ekonomije", Master's thesis, University of Zadar, Zadar, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:162:787388

Metadata
TitlePotrošač u kontekstu bihevioralne ekonomije
Title (english)The consumer in the Context of Behavioral Economics
AuthorDenis Klauda
MentorAnita Peša (mentor)
Committee memberBerislav Bolfek (predsjednik povjerenstva)
Committee memberAnita Peša (član povjerenstva)
Committee memberMladen Rajko (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2022-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Iako posve samouvjeren da je donio ispravnu odluku, čovjek u procesu odlučivanja može pogriješiti. Bihevioralna ekonomija smatra da uzrok takvih pogrešaka treba predvidjeti, a zatim strukturirati okolinu kako bi se utjecalo na promjenu odluka. Bihevioralna ekonomija posjeduje znanja za previđanje takvih pogrešaka, nudi opsežna istraživanja te posjeduje konceptualne alate kojima nas može usmjeriti k donošenju boljih odluka. Kupovina stambenih nekretnina složen je proces, oni najiskusniji nailaze na novine u procesu kupovine, stoga neiskusan pojedinac nailazi na mnoge poteškoće uslijed čega pokušava složenu stvarnost pojednostaviti na već poznate obrasce. Uslijed procesa pojednostavljivanja pojedinac ponekad griješi, donosi nelogične i arbitrarne zaključke.
Abstract (english)
Although completely confident that he has made the right decision, a man can make mistakes in the decision-making process. Behavioral economics believes that the cause of such errors needs to be anticipated and then the environment structured in order to influence change in decisions. Behavioral economics has the knowledge to anticipate such mistakes, offers extensive research, and has conceptual tools to guide us in making better decisions. Buying residential real estate is a complex process, the most experienced ones come across novelties in the buying process, so an inexperienced individual encounters many difficulties as a result of which he tries to simplify the complex reality to already known patterns. Due to the process of simplification, the individual sometimes makes mistakes, draws illogical and arbitrary conclusions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:787388
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-08-26 10:57:18