Title Upravljanje turističkom destinacijom Ravnih kotara u funkciji razvoja ruralnog turizma Title (english) Managing Ravni kotari as a tourist destination in a function of developing rural tourism Author Greta Pirjak Mentor Božena Krce Miočić (mentor)Committee member Tomislav Klarin (predsjednik povjerenstva)Committee member Božena Krce Miočić (član povjerenstva)Committee member Gabrijela Vidić (član povjerenstva)Granter University of Zadar Defense date and country 2023-06-12, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Svrha ovog diplomskog rada bila je utvrditi resurse i kapacitete s kojima područje Ravnih kotara raspolaže te ustanoviti ograničenja i nedostatke s kojima se analizirano područje susreće s ciljem postavljanja prijedloga i smjernica koje bi omogućile daljnji razvoj Ravnih kotara kao ruralne turističke destinacije. Ravni kotari pripadaju ruralnom prostoru Hrvatske, stoga je koncept ruralnog turizma temeljito razrađen i objašnjen. U radu je najprije teorijski pobliže objašnjeno aktualno stanje Ravnih kotara; temeljna obilježja, prirodne atrakcije, smještajni kapaciteti i ekonomski učinci od razvoja ruralnog turizma. Nadalje, prikazana je analiza marketinških aktivnosti, predstavljen je LEADER program, objašnjena je potreba holističkog pristupa i IRQ model, ustanovljene su prednosti i nedostaci u upravljanju ruralnim turizmom te je utvrđena uloga i zadaća Turističkih zajednica Ravnih kotara i Turističke zajednice Zadarske županije. Dani su prijedlozi i natuknice o mogućnostima daljnjeg razvoja ruralnog turizma te su isti potkrijepljeni provedenim empirijskim istraživanjem. Provedene su dvije ankete za upravljanje ruralnim turizmom u Ravnim kotarima te su interpretirani rezultati na temelju kojih su se utvrdili zaključci o potencijalu i mogućnostima kvalitetnog razvoja ruralnog turizma na području Ravnih kotara. Prva se anketa bavila ispitivanjem stavova lokalnog stanovništva Zadarske županije o mogućnostima razvoja ruralnog turizma u Ravnim kotarima, a druga stavovima privatnih iznajmljivača Ravnih kotara o razvoju turizma u njima. Iz obaju anketa došlo se do zaključka kako su glavni problemi Ravnih kotara promocija i marketing područja, nedostatak turističke ponude, iseljavanje stanovništva te nedostatna suradnja s ostalim turističkim zajednicama. Isto tako, utvrđeno je kako Ravni kotari sadrže predispozicije za razvoj ruralnog turizma; poput predivne prirode i krajolika, bogate gastronomske tradicije i bogate kulturno-povijesne umjetnosti. No, potrebno je uložiti zajednički trud i energiju, uplesti državna tijela i ostala sredstva koja će moći omogućiti daljnje kreiranje turističke ponude ruralnog područja Ravnih kotara.
Abstract (english) The purpose of this graduate thesis was to determine the resources and capacities that the area of Ravni Kotari have and to establish the limitations and shortcomings that the analyzed area faces, with the aim of setting proposals and guidelines that would enable the further development of Ravni Kotari as a rural tourist destination. Ravni Kotari belong to the rural area of Croatia, therefore the concept of rural tourism has been thoroughly elaborated and explained. In the paper, the current state of Ravni Kotari is first theoretically explained in more detail; basic characteristics, natural attractions, accommodation capacities and economic effects from the development of rural tourism. Furthermore, the analysis of marketing activities are presented, the LEADER program is presented, the need for a holistic approach and the IRQ model is explained, the advantages and disadvantages of managing rural tourism are established, and the role and task of the Tourist Boards of Ravni Kotari and the Tourist Board of the City of Zadar are determined. Proposals and hints on the possibilities of further development of rural tourism were given and they were grounded by the conducted empirical research. Two surveys were conducted for the management of rural tourism in Ravni Kotari and the results were interpreted, based on which conclusions were drawn about the potential and possibilities of quality development of rural tourism in the area of Ravni Kotari. The first survey dealt with the examination of opinions of the local population of Zadar County on the possibilities of developing rural tourism in Ravni Kotari, and the second on the opinions of private renters of Ravni Kotari on the development of tourism. From both surveys, it was concluded that the main problems of Ravni Kotari are promotion and marketing of the area, lack of tourist offer, emigration of the population and insufficient cooperation with other tourist communities. Likewise, it was established that Ravni Kotari contains predispositions for the development of rural tourism; such as beautiful nature and landscape, rich gastronomic tradition and rich cultural and historical art. However, it is necessary to invest joint effort and energy, involve state bodies and other resources that will enable further creation of the tourist offer of the rural area of Ravni Kotari.
Keywords
Ravni kotari
ruralno područje
ekonomski učinci
ruralni turizam
ispitivanje stavova lokalnog stanovništva i iznajmljivača
turistička ponuda
Keywords (english)
Ravni kotari
rural area
economic effects
rural tourism
survey examination on local people and house owners
tourism supply
Language croatian URN:NBN urn:nbn:hr:162:450974 Study programme Title: Entrepreneurship in Culture and Tourism Type of resource Text File origin Born digital Access conditions Access restricted to students and staff of home institution Terms of use Created on 2023-07-13 10:37:27
