In recent times, the interest in the Korean language and Korean culture has risen tremendously, with more people than ever showing interest in the Korean language. This thesis suggests that the reason behind the sudden popularity of Korean is due to mass worldwide consumption of content produced by the South Korean entertainment industry. It is primarily concerned with Korean pop music and Korean drama shows which are gaining international momentum with popular groups such as „BTS“, „TWICE“, „BLACKPINK“, and shows such as “Squid Game”, and “Crash Landing on You”. This thesis researches the learnability of the Korean language by analysing and describing its grammatical components, which include morphology, word structure, writing and more. Emphasis is put on the psycholinguistic perspective towards language learnability, and my own experience with learning the Korean language. Korean is the national language and official language of North and South Korea, spoken natively by around 80 million people. It belongs to the Koreanic language family and has its own writing script called “Hangul” which is deemed phonetic. Among the factors that contribute to the growing popularity of the Korean language are: the linguistic characteristics of Korean, the attractiveness of the Korean music scene that follows its own way of management, has its own work ethic on the scene, content presentation, the relationship between artists and fans, its friendliness to the international audiences due to the inclusion of English in song lyrics, Korean drama series that often have a fairy tale plot whose actors are popular stars who are considered the Korean standard of beauty.