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master's thesis
Strategija niskih cijena u rent-a car industriji
Zadar: University of Zadar, 2016. urn:nbn:hr:162:568638
Škara, Anđela
University of Zadar
Department of Economics

Institutional repository: University of Zadar Institutional Repository

Cite this document

Škara, A. (2016). Strategija niskih cijena u rent-a car industriji (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:568638

Škara, Anđela. "Strategija niskih cijena u rent-a car industriji." Master's thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:568638

Škara, Anđela. "Strategija niskih cijena u rent-a car industriji." Master's thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:568638

Škara, A. (2016). 'Strategija niskih cijena u rent-a car industriji', Master's thesis, University of Zadar, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:568638

Škara A. Strategija niskih cijena u rent-a car industriji [Master's thesis]. Zadar: University of Zadar; 2016 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:162:568638

A. Škara, "Strategija niskih cijena u rent-a car industriji", Master's thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:568638

Metadata
TitleStrategija niskih cijena u rent-a car industriji
Title (english)Low Price Strategy in Rent a Car Industry (Case Study: Fleet Rent a Car)
AuthorAnđela Škara
MentorAnita Peša (mentor)
Committee memberMladen Rajko
Committee memberAleksandra Krajnović
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2016-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Poĉetak iznajmljivanja vozila seţe još u 1916. godinu kada je Joe Saunders odluĉio iznajmljivati svoje vlastito vozilo turistima. Nakon njega, iznajmljivanju vozila se pridruţuju i drugi poduzetnici, što dovodi do osnivanja prvih tvrtki i razvoja rent a car industrije. Danas, rent a car usluge su postale neizostavni dio turistiĉke ponude svake zemlje, ukljuĉujući i Hrvatsku. U Hrvatskoj postoji 251 poduzeće koje se bavi uslugama iznajmljivanja vozila. Fleet rent a car se smatra jednom od vodećih rent a car kompanija na podruĉju Hrvatske. Svojom širokom ponudom vozila, dodatnih usluga, kompetentnošću zaposlenika i udovoljavanjem ţeljama svojih korisnika su u svega tri godine poslovanja postali jako uspješni. MeĊutim, kako je konkurencija velika što potvrĊuje ĉinjenica o broju poduzeća koja se bave navedenim uslugama, poduzeća su primorana paţljivo izabrati i osmisliti strategiju kojom će zadrţati, odnosno povećati trţišni udio. Fleet rent a car primjenom strategije niskih cijena uspijeva odgovoriti na konkurentske udare, zahtjeve kupaca te uspješno posluje bez obzira na tešku gospodarsku situaciju u zemlji.
Abstract (english)
The beginning of car rental business dates back to 1916., when Joe Saunders decided to rent his own vehicle to local tourists. After that, many other entrepreneurs joined to car rental business leading to the establishment of the first companies and the development of car rental industry. Today, car rental services have become an essential part of tourism in each country, including Croatia. In Croatia there are 251 companies which are specialized in car rental services. Fleet rent a car is considered one of the leading car rental companies on the Croatian territory. Offering a wide range of vehicles, additional services, competence of employees and meeting the demands of its customers in all three years has become very successful. However, as the competition is strong which confirmes the number of companies engaged in these services, enterprises are forced to carefully choose and devise a strategy to keep or increase market share. By using low price strategy, Fleet rent a car manages to respond on competitive attacks, demands and operating successfully despite the difficult economic situation in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:568638
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-15 10:18:49