Tourism is a very complex economic phenomenon and economic activity that greatly affects the environment, the social community, the population and cultural heritage. The aim of this graduate work is to explore the tourist potentials of the Cetina region, the movement of tourist traffic as well as to explore and determine the views and opinions of tourism stakeholders, in this case homeowners. The favorable geographical position and proximity of the sea, along with natural beauties, especially the mountains of Dinara, Kamešnica and Svilaja, the river Cetina, together with cultural heritage, affect the development of tourism. Also, the conclusions show an increasing number of types of accommodation capacities for visitors that have enabled a significant shift in the tourist offer. The Cetina region also recorded a large increase in the number of holiday homes in the period from 2012, when the first holiday home was built, until 2019, when there were a total of 118. In addition, the number of tourist arrivals is increasing, which in 2022 amounted to 16818 and 59213 tourist nights, both domestic and foreign.