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master's thesis
Storytelling kao poslovni model u turizmu
Zadar: University of Zadar, 2024. urn:nbn:hr:162:058524
Dugić, Doris
University of Zadar
Department of Economics

Institutional repository: University of Zadar Institutional Repository

Cite this document

Dugić, D. (2024). Storytelling kao poslovni model u turizmu (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:058524

Dugić, Doris. "Storytelling kao poslovni model u turizmu." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:058524

Dugić, Doris. "Storytelling kao poslovni model u turizmu." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:058524

Dugić, D. (2024). 'Storytelling kao poslovni model u turizmu', Master's thesis, University of Zadar, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:058524

Dugić D. Storytelling kao poslovni model u turizmu [Master's thesis]. Zadar: University of Zadar; 2024 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:162:058524

D. Dugić, "Storytelling kao poslovni model u turizmu", Master's thesis, University of Zadar, Zadar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:162:058524

Metadata
TitleStorytelling kao poslovni model u turizmu
Title (english)Storytelling as a Business Model in Tourism
AuthorDoris Dugić
MentorAleksandra Krajnović (mentor)
Committee memberIvica Zdrilić (predsjednik povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2024-02-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Storytelling je tehnika pripovijedanja ili komunikacijska vještina prepričavanja osobnih iskustava, uvjerenja i životnih lekcija pričama koje izazivaju snažne emocije i reakcije publike. Temelj je brendiranja proizvoda i usluga. U turizmu ima ulogu oživjeti kulturnu baštinu, stvarati kvalitetna i autentična iskustva za posjetitelje te ih potaknuti na aktivno sudjelovanje. Predstavlja model usmjeren na privlačenje posjetitelja s pomoću kojeg turističke tvrtke mogu konkurirati ako ga pravilno koriste i uspješno implementiraju u turistički proizvod. Uspješan je i učinkovit model ako je emocija priče prenesena na pravi način i u pravom trenutku. U ovom diplomskom radu storytelling se proučava s teorijskog aspekta, ali se istražuje i njegova primjena u turizmu. Na primjerima iz prakse objašnjava se način na koji se koncept storytellinga implementira u turističkim organizacijama.
Abstract (english)
Storytelling is a technique or communication skill of retelling personal experiences, beliefs and life lessons with stories that evoke strong emotions and reactions from the audience. It is the base of product and service branding. In tourism it has the role of reviving cultural heritage, creating quality and authentic experiences for visitors and encouraging them to actively participate. It represents a model aimed at attracting visitors by which tourism companies can compete if they use it correctly and successfully implement it in the tourism product. It is an effective model if the emotion of the story is conveyed in the right way and at the right moment. The paper studies storytelling from a theoretical aspect, but its application in tourism is also investigated. Examples from practice explain the way in which the concept of storytelling is implemented in tourism organizations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:058524
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-03-07 10:58:04