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master's thesis
Strateška analiza poduzeća na primjeru Samsung Electronics
Zadar: University of Zadar, 2024. urn:nbn:hr:162:931600
Jurjević, Hrvoje
University of Zadar
Department of Economics

Institutional repository: University of Zadar Institutional Repository

Cite this document

Jurjević, H. (2024). Strateška analiza poduzeća na primjeru Samsung Electronics (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:931600

Jurjević, Hrvoje. "Strateška analiza poduzeća na primjeru Samsung Electronics." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:931600

Jurjević, Hrvoje. "Strateška analiza poduzeća na primjeru Samsung Electronics." Master's thesis, University of Zadar, 2024. https://urn.nsk.hr/urn:nbn:hr:162:931600

Jurjević, H. (2024). 'Strateška analiza poduzeća na primjeru Samsung Electronics', Master's thesis, University of Zadar, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:931600

Jurjević H. Strateška analiza poduzeća na primjeru Samsung Electronics [Master's thesis]. Zadar: University of Zadar; 2024 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:162:931600

H. Jurjević, "Strateška analiza poduzeća na primjeru Samsung Electronics", Master's thesis, University of Zadar, Zadar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:162:931600

Metadata
TitleStrateška analiza poduzeća na primjeru Samsung Electronics
Title (english)Strategic analysis of the company on the example of Samsung Electronics
AuthorHrvoje Jurjević
MentorBerislav Bolfek (mentor)
Committee memberIvica Zdrilić (predsjednik povjerenstva)
Committee memberBerislav Bolfek (član povjerenstva)
Committee memberMladen Rajko (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2024-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Radi kontinuiranih inovacija, naprednoj tehnologiji i jakom globalnom brendu, Samsung Electronics već dugi niz godina drži jednu od liderskih pozicija u svjetskoj elektroničkoj industriji. Strateški ciljevi kompanije usmjereni su na daljnje povećanje konkurentnosti na globalnim tržištima te očuvanje liderske pozicije kroz stalna ulaganja u istraživanje i razvoj. Ovaj rad se fokusira na stratešku analizu kompanije Samsung Electronics, uključujući ispitivanje unutarnjih i vanjskih čimbenika koji utječu na poslovanje poduzeća. Cilj istraživanja je, na temelju provedenih analiza, identificirati mogućnosti za daljnji razvoj Samsung Electronicsa unutar industrije u kojoj se nalazi. Zaključci će biti izvedeni iz pojedinačnih nalaza strateške, poslovne i financijske analize. Istraživanje će se temeljiti na analizi znanstvene literature, knjiga i drugih relevantnih izvora podataka, poput financijskih izvještaja. Korištene metode obuhvaćaju deskripciju, dedukciju, analizu i sintezu.
Abstract (english)
Due to continuous innovation, advanced technology and a strong global brand, Samsung Electronics has held one of the leading positions in the global electronics industry for many years. The company's strategic goals are aimed at further increasing competitiveness on global markets and maintaining a leadership position through constant investments in research and development. This paper focuses on the strategic analysis of Samsung Electronics, including an examination of the internal and external factors that affect the company's operations. The goal of the research is, based on the conducted analyses, to identify opportunities for further development of Samsung Electronics within the industry in which it is located. Conclusions will be derived from individual findings of strategic, business and financial analysis. The research will be based on the analysis of scientific literature, books and other relevant data sources, such as financial statements. The methods used include description, deduction, analysis and synthesis
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:931600
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-19 09:21:34