| Abstract | Društvene mreže su platforme usmjerene na društvenu interakciju i kreiranje sadržaja pri čemu korisnici društvenih mreža potonje uglavnom koriste u svrhu ispunjavanja potreba za samoprezentacijom. Uzevši u obzir da korisnici društvenih mreža na svojim profilima dijele fotografije i videozapise, nerijetko prikazane u uljepšanom obliku, stvaraju se brojne prilike za socijalne usporedbe. Navedene socijalne usporedbe usko su povezane sa samopoštovanjem korisnika te se ovisno o smjeru usporedbe, kao i o samom intenzitetu korištenja društvenih mreža, mogu pozitivno ili negativno odraziti na samopoštovanje adolescenata. Uzimajući u obzir ranije navedeno, cilj ovog istraživanja bio je utvrditi koje društvene mreže adolescenti najčešće koriste, kao i ispitati odnos između određenih aspekata korištenja društvenih mreža te sklonosti uspoređivanja s drugima na društvenim mrežama i samopoštovanja adolescenata. Također, dodatni cilj bio je provjeriti postoje li rodne razlike u određenim aspektima korištenja društvenih mreža i sklonosti uspoređivanja s drugima na društvenim mrežama. U istraživanju je sudjelovalo 209 sudionika, 173 korisnice i 36 korisnika društvenih mreža u dobi od 16 do 25 godina. Istraživanje je provedeno putem online upitnika, pri čemu su sudionici ispunjavali Revidiranu ljestvicu samoprihvaćanja i samokompetentnosti, Skalu sklonosti uspoređivanja s drugima te Ljestvicu intenziteta korištenja Facebooka koja je u ovom istraživanju bila prilagođena za ispitivanje intenziteta korištenja društvenih mreža općenito. Obradom podataka utvrđeno je kako adolescenti od društvenih mreža najčešće koriste WhatsApp, Instagram i Tik Tok. Analizom rodnih razlika nisu utvrđene statistički značajne razlike u sklonosti uspoređivanja s drugima, samopoštovanju niti vremenu provedenom na društvenim mrežama između adolescenata i adolescentica. Nadalje, analizom povezanosti utvrđene su negativna umjerena povezanost između sklonosti uspoređivanja s drugima na društvenim mrežama i samopoštovanja adolescenata te negativna niska povezanost između količine vremena dnevno provedenog na društvenim mrežama i samopoštovanja adolescenata. Međutim, nisu utvrđene statistički značajne povezanosti između emocionalne vezanosti za društvene mreže te broja pratitelja na društvenim mrežama i samopoštovanja adolescenata. |
| Abstract (english) | Social networks are platforms focused on social interaction and content creation, with users of social networks mainly using the latter to fulfil their needs for self-presentation. Considering that users of social networks share photos and videos on their profiles, often presented in an embellished form, they create numerous opportunities for social comparison. The aforementioned social comparisons are closely related to the user's self-esteem and, depending on the direction of the comparison, as well as the intensity of the use of social networks, can have a positive or negative effect on the self-esteem of adolescents. In accordance with what was previously stated, the aim of this research was to determine which social networks adolescents use most often, as well as to examine the relation between certain aspects of the social networks usage and the tendency to compare with others on social networks and adolescent self-esteem. Also, an additional aim was to test whether there are gender differences in certain aspects of the social networks usage and the tendency to compare with others on social networks. The research involved 209 participants, 173 female users and 36 male users of social networks between the ages of 16 and 25. The research was conducted through an online questionnaire, with participants completing the Self-liking/Self-competence Scale-Revised Version, the Scale of Comparison with Others, and the Facebook Intensity Scale, which in this research was adapted to examine the intensity of social network use in general. Through data analysis, it was determined that adolescents use WhatsApp, Instagram and Tik Tok most often. The analysis of gender differences did not reveal statistically significant differences in the tendency to compare with others, self-esteem, or time spent on social networks between male and female adolescents. Furthermore, the correlation analysis revealed a negative moderate correlation between the tendency to compare with others on social networks and adolescent self-esteem, and a negative low correlation between the amount of time spent daily on social networks and adolescent self-esteem. However, no statistically significant correlations were found between emotional attachment to social networks and the number of followers on social networks and adolescent self-esteem. |
