This master thesis explores family and parenting in modern society, with an emphasis on changes in parenting practices, family values, and the influence of social and technological changes. The topic is particularly relevant in the context of modern family structures and the challenges parents face today. The aim of the research is to gain a deeper insight into changes in family values and parenting methods, as well as the role that contemporary changes play in raising children. Additionally, the study examines how technology and media impact family dynamics and communication, as well as the ways families cooperate with educational institutions. Methodologically, the study is based on qualitative research conducted through interviews with eight mothers from different family structures. Data was collected over the course of one month, with participants selected from various parts of Croatia. An analysis of the interviews revealed that contemporary families, despite the challenges posed by societal changes, continue to promote traditional family values, adapting them to modern contexts. Technology has a significant impact on family dynamics, mostly negative, reducing personal interaction and the quality of relationships. Parents balance between traditional and modern parenting methods, with a focus on an individualized approach to the child and open communication. Collaboration with educational institutions varies due to a lack of time and support, while families face challenges related to technological advancement, social pressures, and balancing professional and family life. The conclusion of the study emphasizes the importance of adaptability for contemporary families in the context of rapid social and technological changes. The research suggests further analysis and inclusion of different perspectives, such as those of fathers and children, to gain a more comprehensive understanding of family dynamics and parenting practices.