Ungulate milk is a very rich food that has many positive effects on the human body. Its composition is more similar to human milk than the milk of other animal species and is often used in children's nutrition, especially in the case of developing allergies to cow's milk. In addition, it is used to alleviate respiratory, digestive and skin problems, and it has special benefits for the health of chronic patients. In order to obtain valuable data on the attitudes of Croatian consumers towards ungulates milk, a survey questionnaire was created. In the researched population, 26% of respondents have tried ungulate milk (mostly out of curiosity) and would consume it again. The remaining respondents have not tried ungulate milk, but 52% of the respondents would like to consume it. Respondents who have not tried milk most often cite the weak supply of milk on the market as the main reason, while unavailability is also the main reason for irregular consumption among respondents who have tried milk. Consumers who regularly use equine and donkey milk most often purchase it directly from the producer, and much less often in a supermarket or market. A smaller part of the respondents (45.1%) is well aware of the benefits of consuming equine milk, while information about the characteristics of milk and the specifics of production is average. The obtained results indicate the existence of a need to increase the promotion and availability of ungulate milk, which would also increase consumption.