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undergraduate thesis
Marketinški aspekti e- trgovine
Gospić: Polytechnic Nikola Tesla in Gospić, 2022. urn:nbn:hr:107:127553
Bašić, Josipa
Polytechnic Nikola Tesla in Gospić
Business department

Institutional repository: Polytechnic Nikola Tesla in Gospić

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Bašić, J. (2022). Marketinški aspekti e- trgovine (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:127553

Bašić, Josipa. "Marketinški aspekti e- trgovine." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2022. https://urn.nsk.hr/urn:nbn:hr:107:127553

Bašić, Josipa. "Marketinški aspekti e- trgovine." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2022. https://urn.nsk.hr/urn:nbn:hr:107:127553

Bašić, J. (2022). 'Marketinški aspekti e- trgovine', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 23 June 2024, https://urn.nsk.hr/urn:nbn:hr:107:127553

Bašić J. Marketinški aspekti e- trgovine [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2022 [cited 2024 June 23] Available at: https://urn.nsk.hr/urn:nbn:hr:107:127553

J. Bašić, "Marketinški aspekti e- trgovine", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:107:127553

Metadata
TitleMarketinški aspekti e- trgovine
Title (english)Marketing Aspects of Ecommerce
AuthorJosipa Bašić
MentorMarija Baburić Vranešić (mentor)
Committee memberMile Vičić (predsjednik povjerenstva)
Committee memberIvana Tonković-Pražić (član povjerenstva)
Committee memberMarija Baburić Vranešić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2022-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Cilj ovog završnog rada je prikazati temeljne činjenice marketinga, marketinškog miksa i e trgovine. Marketing je važan elemetuspjegha svakog poduzeća, pa tako i e- trgovine. Uspjeh e - trgovine ogleda se u dobroj provedbi svakog marketinškog aspekta. E - trgovina predstavlja sadašnjost i budućnost trgovine, kao i temelj globalizacije. E - trgovina samo je jedan od načina poslovnog povezivanja, vezan za određeno područje, koji se sastoji od prilika, ali i slabosti i prijetnji. Jedna od najpoznatijih e - trgovina je Amazon.com, baš ta trgovina predstavlja najbogatije poduzeće na svijetu s uspješnim marketingom.
Abstract (english)
The object of this final paper is to show the basic facts of marketing, marketing mix and e-commerce. Marketing is one important element of the success of any business including e-commerce. Success of e - commerce is reflected in a good marketing aspects. E - commerce represents present and future of trade, as well as the foundation of globalization. E-commerce is just one of the ways of business connection, related to a certain area, which consists of opportunities, but also weaknesses and threats. One of the most famous e- commerce is Amazon.com, which is the richest company in the world with successful marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:127553
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-05 10:35:51