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undergraduate thesis
Poduzetničko planiranje i Balanced Scorecard
Gospić: Polytechnic Nikola Tesla in Gospić, 2022. urn:nbn:hr:107:560214
Štimac, Iva
Polytechnic Nikola Tesla in Gospić
Business department

Institutional repository: Polytechnic Nikola Tesla in Gospić

Cite this document

Štimac, I. (2022). Poduzetničko planiranje i Balanced Scorecard (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:560214

Štimac, Iva. "Poduzetničko planiranje i Balanced Scorecard." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2022. https://urn.nsk.hr/urn:nbn:hr:107:560214

Štimac, Iva. "Poduzetničko planiranje i Balanced Scorecard." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2022. https://urn.nsk.hr/urn:nbn:hr:107:560214

Štimac, I. (2022). 'Poduzetničko planiranje i Balanced Scorecard', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 23 June 2024, https://urn.nsk.hr/urn:nbn:hr:107:560214

Štimac I. Poduzetničko planiranje i Balanced Scorecard [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2022 [cited 2024 June 23] Available at: https://urn.nsk.hr/urn:nbn:hr:107:560214

I. Štimac, "Poduzetničko planiranje i Balanced Scorecard", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:107:560214

Metadata
TitlePoduzetničko planiranje i Balanced Scorecard
Title (english)Entrepreneurial Planning and Balanced Scorecard
AuthorIva Štimac
MentorValentina Vinšalek Stipić (mentor)
Committee memberIvana Tonković-Pražić (predsjednik povjerenstva)
Committee memberMarija Baburić Vranešić (član povjerenstva)
Committee memberValentina Vinšalek Stipić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Planiranje predstavlja osnovnu menadžersku funkciju, odnosno metodu koja za cilj ima premošćivanje jaza između pozicije u kojoj se poduzeće nalazi u datom trenutku i pozicije u kojoj se poduzeće u budućnosti želi nalaziti. Poduzetničko planiranje sastoji se od dijagnosticiranja poslovnog položaja poduzeća, određivanja pravca djelovanja, ciljeva koje je potrebno ostvariti, strategije koja se mora izabrati kako bi se ciljevi uspješno ostvarili te menadžerskog odlučivanja u svim fazama. Balanced Scorecard predstavlja model, odnosno sistem mjerenja i upravljanja raznim performansama poduzeća, a temelji se na četiri jednako važne i međusobno povezane perspektive: perspektiva kupaca, perspektiva internih poslovnih procesa, financijska perspektiva i perspektiva učenja i razvoja.
Abstract (english)
Planning represents a basic management function, that is, a method whose goal is to bridge the gap between the position in which the company is at a given moment and the position in which the company wants to be in the future. Entrepreneurial planning consists of diagnosing the business position of the company, determining the course of action, the goals that need to be achieved, the strategy that must be chosen in order to successfully achieve the goals, and decision-making in all phases. Balanced Scorecard represents a model, or a system of measuring and managing various company performances, and is based on four equally important and interconnected perspectives: the perspective of customers, the perspective of internal business processes, the financial perspective, and the perspective of learning and development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:560214
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-23 11:58:56