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undergraduate thesis
DRUŠTVENA ODGOVORNOST I MARKETINŠKA ETIKA
Gospić: Polytechnic Nikola Tesla in Gospić, 2023. urn:nbn:hr:107:322386
Mraović, Josip
Polytechnic Nikola Tesla in Gospić
Business department

Institutional repository: Polytechnic Nikola Tesla in Gospić

Cite this document

Mraović, J. (2023). DRUŠTVENA ODGOVORNOST I MARKETINŠKA ETIKA (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:322386

Mraović, Josip. "DRUŠTVENA ODGOVORNOST I MARKETINŠKA ETIKA." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2023. https://urn.nsk.hr/urn:nbn:hr:107:322386

Mraović, Josip. "DRUŠTVENA ODGOVORNOST I MARKETINŠKA ETIKA." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2023. https://urn.nsk.hr/urn:nbn:hr:107:322386

Mraović, J. (2023). 'DRUŠTVENA ODGOVORNOST I MARKETINŠKA ETIKA', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:107:322386

Mraović J. DRUŠTVENA ODGOVORNOST I MARKETINŠKA ETIKA [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2023 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:107:322386

J. Mraović, "DRUŠTVENA ODGOVORNOST I MARKETINŠKA ETIKA", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:107:322386

Metadata
TitleDRUŠTVENA ODGOVORNOST I MARKETINŠKA ETIKA
Title (english)SOCIAL RESPONSIBILITY AND ETHICS IN MARKETING
AuthorJosip Mraović
MentorMarija Baburić Vranešić (mentor)
Committee memberVlatka Ružić (predsjednik povjerenstva)
Committee memberIvana Arbanas (član povjerenstva)
Committee memberMarija Baburić Vranešić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2023-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Društvena odgovornost koncept je poslovanja u kojem primarni cilj poduzeća nije samo ostvarenje profita, već je i vrlo važna briga za društvo i zajednicu te zaštita okoliša u kojem poduzeće djeluje. Primjena društvene odgovornosti u poslovanju poduzeća danas bi se trebalo smatrati sastavnim dijelom poslovanja, a ne izborom vlasnika. Implementacijom društvene odgovornosti u poslovanje poduzeće stječe bolji ugled u društvu te prednost među konkurencijom. Biti društveno odgovoran postala je važna sastavnica uspješnog poslovanja, jer su današnji potrošači sve više ekološki osviješteni te prilikom donošenja odluke o kupnji sve veću pažnju pridodaju tome je li proizvod ekološki prihvatljiv. Danas, resursi postaju sve oskudniji, a okoliš sve zagađeniji, stoga se treba težiti proizvodnji koja ima minimalno negativan utjecaj na okoliš kao i korištenje obnovljivih vrsta resursa u proizvodnji.
Abstract (english)
Social responsibility is a business concept in which the primary goal of the company is not only to make a profit but also a very important concern for society and the community and the protection of the environment in which the company operates. The application of social responsibility in the business of a company to day should be considered an integral part of the business, not the choice of the owner. By implementing social responsibility in business, the company gains a better reputation in society and an advantage over the competition. Being socially responsible has become an important component of successful business because today's consumers are increasingly environmentally aware and when making a purchase decision they pay more and more attention to whether the product is environmentallyfriendly. Today, resources are becoming increasingly scarce and the environment increasingly polluted, so we should strive for production that has a minimal negative impact on the environment as well as the use of renewable resources in production.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:322386
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-04 12:32:42