This work deals with the election campaign through a general election debate where a short introduction to the history of elections or democracy is given, describing the types of electoral systems, and giving a description of the electoral strategy to enable the candidate to lead and organize his election campaign plan and what methods to apply in the electoral campaign. Through the descriptions of electoral systems in the Republic of Croatia, the United States, the UK and France, there is a brief insight into how the election campaign works, respectively how works the election in each country, and how to resolve a certain segment of election in some countries. Also, through comparison of the election in given countries I have been comparison of the same through the segment of the method of executing the election, through the segment of the election campaign and organization itself, and funding segment of the campaign. Throughout the election campaign point in the Republic of Croatia, is given a summary of the election campaign organization in the Republic of Croatia, what is the role of media and political marketing in the electoral campaign, and the financing of electoral campaign in the Republic of Croatia. Through the analysis of the election campaign in the year 2016, in the Republic of Croatia, have been given an overview of the course of election campaign and the achievement of key parties in the 2016 election campaign in the Republic of Croatia.