Marketing is omnipresent social and management process by which individuals or groups through certain factors get what they need or what they want. It consists of different methods that have changed and advanced over time. Traditional methods like newspaper advertising are in decline and marketing has nowadays been more and more relying on the Internet. The purpose of marketing is to direct the economic flow of goods and services from product to consumer by adjusting the supply and demand in an efficient manner and simultaneously fulfilling social goals. The importance and strength of marketing is reflected in the fact that the total business and financial success of a group or an individual entirely depends on it. There is no business function that can help a group or an individual to succeed in the market without high-quality and well-developed marketing strategy. The influence of marketing on the entire society is analysed based on the available literature and Internet resources on the subject matter, with a special focus on the phenomenon of mobile marketing. The descriptive method is used for describing and defining concepts. The historical method is used for making conclusions based on historical experience. Analysis and synthesis methods of the known facts and information are also used by taking into account their reliability and accuracy.