This paper provides an overview of planning as the first function of management. An emphasis is given to an important function of planning as a formal process of establishing the vision, mission and objectives of the company, as well as the selection of appropriate strategies to achieve the objectives. Tourist boards are established as non-profit organizations and their work is defined by the Act on Tourist Boards and the Promotion of Croatian Tourism. Planning is used in tourist boards to determine the key objectives of promoting tourism, with basic and specific objectives of tourist boards in relation to levels of organization being the starting point. The person in charge of planning in tourist boards is the director who also holds the expertise of a manager. In his work, the director elaborates tasks, determines the instruments, measures, and a detailed timetable. For his or her work, the director reports to the competent authorities of the tourist board. The aim of planning is to ensure the future of tourist destinations, the maintenance and utilization of success, which implies a long-term provision of resources that will be used economically. In this paper planning is demonstrated on the example of planning of the Tourist Board of Otoĉac, with defined activities and a resource allocation plan, and the priorities important for establishing Otoĉac and Gacka as desirable tourist destinations have also been taken into account. Twenty years since the establishment of the Tourist Board of Otoĉac, it slowly accomplishes success in its work, stands out and becomes recognizable on the tourist market. Bringing together different types of services, offering a specific experience of the identity of the destination with a clear commitment of the entire local community, the future development of tourism of these destinations is bright. A good knowledge of business planning and the use of fundamental postulates of the Program for the Development of Tourism in Otoĉac need to be used to find a way to a happier and richer future. A future in which the beauty of Gacka would be an inspiration to the residents and guests who are trying to find the forgotten dream in this area.