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undergraduate thesis
Menadžment u turizmu - Klaster Lika destinacija
Gospić: Polytechnic Nikola Tesla in Gospić, 2021. urn:nbn:hr:107:296806
Smojver, Lucija
Polytechnic Nikola Tesla in Gospić
Business department

Institutional repository: Polytechnic Nikola Tesla in Gospić

Cite this document

Smojver, L. (2021). Menadžment u turizmu - Klaster Lika destinacija (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:296806

Smojver, Lucija. "Menadžment u turizmu - Klaster Lika destinacija." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2021. https://urn.nsk.hr/urn:nbn:hr:107:296806

Smojver, Lucija. "Menadžment u turizmu - Klaster Lika destinacija." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2021. https://urn.nsk.hr/urn:nbn:hr:107:296806

Smojver, L. (2021). 'Menadžment u turizmu - Klaster Lika destinacija', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 24 August 2024, https://urn.nsk.hr/urn:nbn:hr:107:296806

Smojver L. Menadžment u turizmu - Klaster Lika destinacija [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2021 [cited 2024 August 24] Available at: https://urn.nsk.hr/urn:nbn:hr:107:296806

L. Smojver, "Menadžment u turizmu - Klaster Lika destinacija", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:107:296806

Metadata
TitleMenadžment u turizmu - Klaster Lika destinacija
Title (english)Tourism Management - Lika Destination
AuthorLucija Smojver
MentorVlatka Ružić (mentor)
Committee memberBranislav Šutić (predsjednik povjerenstva)
Committee memberMarija Baburić Vranešić (član povjerenstva)
Committee memberVlatka Ružić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog završnog rada je prikazati način djelovanja klastera Lika Destination. Turistički klaster kao što je Klaster Lika Destination označava geografski koncentriranu grupu međusobno povezanih dionika javnog i privatnog sektora, koji su izravno i neizravno uključeni u turizam. Klaster Lika Destination samo je jedan od načina poslovnog povezivanja, vezan za određeno područje, Liku, koji se sastoji od prilika, ali i slabosti i prijetnji. Cilj politike razvoja klasetera je povećanje konkurentnosti i održivog razvoja. Cjelokupno područje Like obiluje prirodnim ljepotama, kulturnim znamenitostima, te bogatom ga stro ponudom, koju Klaster Lika Destination nastoji promovirati kako na domaćem, tako i na inozemnom tržištu.
Abstract (english)
The object of this thesis is to show the mode of operation of the Lika Destination cluster. A tourism cluster such as the Lika Destination Cluster, means a geographically concentrated group of horizontally or vertically connected regional stakeholders from the public and private sectors, directly or indirectly involved in tourism. The Lika Destination cluster is just one of the ways of business connection, tied to a specific area, Lika, which consists of opportunities, but also weaknesses and threats. The goal of the cluster development policy is to increase competitiveness and sustainable development. The entire Lika area is full of natural beauties, cultural sights, rich gastronomic offer , which the Lika Destination Cluster strive to promote on both domestic and foreign markets.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:296806
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-18 08:44:51