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undergraduate thesis
Strateško planiranje u malom i srednjem poduzetništvu
Gospić: Polytechnic Nikola Tesla in Gospić, 2021. urn:nbn:hr:107:912612
Miškulin, Ivana
Polytechnic Nikola Tesla in Gospić
Business department

Institutional repository: Polytechnic Nikola Tesla in Gospić

Cite this document

Miškulin, I. (2021). Strateško planiranje u malom i srednjem poduzetništvu (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:912612

Miškulin, Ivana. "Strateško planiranje u malom i srednjem poduzetništvu." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2021. https://urn.nsk.hr/urn:nbn:hr:107:912612

Miškulin, Ivana. "Strateško planiranje u malom i srednjem poduzetništvu." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2021. https://urn.nsk.hr/urn:nbn:hr:107:912612

Miškulin, I. (2021). 'Strateško planiranje u malom i srednjem poduzetništvu', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:107:912612

Miškulin I. Strateško planiranje u malom i srednjem poduzetništvu [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2021 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:107:912612

I. Miškulin, "Strateško planiranje u malom i srednjem poduzetništvu", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:107:912612

Metadata
TitleStrateško planiranje u malom i srednjem poduzetništvu
Title (english)Strategic Planning in Small and Medium Enterprises
AuthorIvana Miškulin
MentorValentina Vinšalek Stipić (mentor)
Committee memberMile Vičić (predsjednik povjerenstva)
Committee memberZlatko Ćesić (član povjerenstva)
Committee memberValentina Vinšalek Stipić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2021-07-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Strateško planiranje definiramo kao skup raznih procedura pomoću kojih se donose odluke o dugoročnim ciljevima poduzeća. Strategiju možemo zamisliti kao putanju akcija i reakcija koje pomažu u rukovođenju i usmjeravanju interakcija između poduzeća i njegove okoline. Strateško planiranje je iznimno važno za svako poduzeće jer se pomoću strateškog planiranja poduzeće razvija i opstaje na tržištu. Mala i srednja poduzeća često su ograničena radi nedostatka strateškog kontrolinga. Informatička nepismenost, nedostatak radnog iskustva, nisko znanje o vođenju poduzeća samo su neki od nedostataka u malom i srednjem poduzetništvu koji iznimno utječu na njihovo strateško planiranje. Glavni izazov strateškog menadžmenta proizlazi iz stalne želje za istraživanjem, ali i upoznavanjem vlastite okoline kako poslovne, tako i one općenite u kojoj poduzeće raste i razvija se.
Abstract (english)
Strategic planning is defined as a set of various procedures used to make decisions about long-term goals of a company. We can think of strategy as a path of actions and reactions that help manage and direct interactions between the company and its environment. Strategic planning is extremely important for every company because with the help of strategic planning the company develops and survives in the market. SMEs are often constrained by a lack of strategic control. Informatics illiteracy, lack of work experience, low knowledge of running a business are just some of the shortcomings in small and medium enterprises that greatly affect their strategic planning. The main challenge of strategic management arises from the constant desire to research, but also to get to know their own environment, both business and general in which the company grows and develops
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:912612
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-18 11:21:24