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undergraduate thesis
Elektronički prodajni kanali
Gospić: Polytechnic Nikola Tesla in Gospić, 2021. urn:nbn:hr:107:910539
Ratković, Katarina
Polytechnic Nikola Tesla in Gospić
Business department

Institutional repository: Polytechnic Nikola Tesla in Gospić

Cite this document

Ratković, K. (2021). Elektronički prodajni kanali (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:910539

Ratković, Katarina. "Elektronički prodajni kanali." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2021. https://urn.nsk.hr/urn:nbn:hr:107:910539

Ratković, Katarina. "Elektronički prodajni kanali." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2021. https://urn.nsk.hr/urn:nbn:hr:107:910539

Ratković, K. (2021). 'Elektronički prodajni kanali', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:107:910539

Ratković K. Elektronički prodajni kanali [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2021 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:107:910539

K. Ratković, "Elektronički prodajni kanali", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:107:910539

Metadata
TitleElektronički prodajni kanali
Title (english)Electronic Sales Channels
AuthorKatarina Ratković
MentorMile Vičić (mentor)
Committee memberValentina Vinšalek Stipić (predsjednik povjerenstva)
Committee memberZlatko Ćesić (član povjerenstva)
Committee memberMile Vičić (član povjerenstva)
GranterPolytechnic Nikola Tesla in Gospić
(Business department)
Gospić
Defense date and country2021-07-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Svrha rada je ispitati kanale distribucije ili marketinške kanale. Marketinški kanali su jedan od četiri temeljna elementa marketinškog miksa. Prodajni kanali sastavni su dio marketinga, bez kojih je nemoguće zamisliti rast i razvoj prodaje. Jednostavnim riječima, prodajni kanal je način privlačenja publike. Distribucija ima zadatak da roba od proizvođača dođe do potrošača na vrijeme i na mjesto pogodno za prodaju. Svrha joj je da omogući širok asortiman proizvoda i usluga koje kupci traže i po cijeni koju su spremni platiti.
Abstract (english)
The purpose of this paper is to review distribution channels or marketing channels. Marketing channels are one of four core elements marketing mix. Sales channels are part of marketing, without which is impossible height and evolution sale. Simply, sales channel is mode attraction public. Distribution have job to commodity comes from maker to consumer on time and in the right place. Purpose is enable broad selection product and service which customers seek and at a price which they are ready to pay.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:107:910539
Study programmeTitle: Economics of entrepreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-18 11:41:41