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undergraduate thesis
Poslovna komunikacija putem društvene mreže Instagram
Knin: University of Applied Sciences Marko Marulic of Knin, 2023. urn:nbn:hr:121:995295
Radić, Karolina
University of Applied Sciences Marko Marulic of Knin

Institutional repository: Polytechnic ”Marko Marulic” in Knin

Cite this document

Radić, K. (2023). Poslovna komunikacija putem društvene mreže Instagram (Undergraduate thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:995295

Radić, Karolina. "Poslovna komunikacija putem društvene mreže Instagram." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:995295

Radić, Karolina. "Poslovna komunikacija putem društvene mreže Instagram." Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, 2023. https://urn.nsk.hr/urn:nbn:hr:121:995295

Radić, K. (2023). 'Poslovna komunikacija putem društvene mreže Instagram', Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:121:995295

Radić K. Poslovna komunikacija putem društvene mreže Instagram [Undergraduate thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2023 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:121:995295

K. Radić, "Poslovna komunikacija putem društvene mreže Instagram", Undergraduate thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:121:995295

Metadata
TitlePoslovna komunikacija putem društvene mreže Instagram
Title (english)Business communication through the social network Instagram
AuthorKarolina Radić
MentorLinda Martić Kuran (mentor)
Committee memberDamir Mihanović (predsjednik povjerenstva)
Committee memberLinda Martić Kuran (član povjerenstva)
Committee memberMirko Goreta (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
Knin
Defense date and country2023-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Poslovna komunikacija putem društvene mreže Instagram je ključni alat za brendove i tvrtke koji žele izgraditi prisutnost i angažirati svoju ciljnu publiku. Kroz Instagram, poslovni korisnici mogu dijeliti vizualni sadržaj, priče, proizvode i usluge te komunicirati s publikom putem komentara, poruka i interakcija. Instagram pruža mogućnosti za promociju, brendiranje, istraživanje tržišta, povećanje svijesti o brendu i izgradnju zajednice oko svojih proizvoda ili usluga. Učinkovita poslovna komunikacija na Instagramu zahtijeva planiranje, strategiju sadržaja, identifikaciju ciljne publike i korištenje alata poput hashtagova, filtra i priča. Sve ovo doprinosi uspjehu brenda na Instagramu i jačanju njegove online prisutnosti.
Abstract (english)
Business communication through the social network Instagram is a key tool for brands and companies that want to build a presence and engage their target audience. Through Instagram, business users can share visual content, stories, products and services and interact with their audience through comments, messages and interactions. Instagram provides opportunities for promotion, branding, market research, increasing brand awareness and building a community around your products or services. Effective business communication on Instagram requires planning, content strategy, identification of the target audience and the use of tools such as hashtags, filters and stories. All this contributes to the brand's success on Instagram and strengthening its online presence.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:121:995295
Study programmeTitle: Commercial business with Enterpreneurship
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-06 11:27:56