This paper explores the impact of media on society and emphasizes the importance of gender equality and women's rights in media representations. Media plays a crucial role in shaping people's attitudes and perceptions, providing information, education, entertainment, and inspiration. However, the longstanding lack of representation and adequate portrayal of women in the media has perpetuated stereotypes and imbalances. The issue of gender equality and women's rights is increasingly significant in contemporary society, as women have faced historical injustices and barriers. Media portrayals have contributed to the preservation of stereotypical roles for women, often depicting them as objects or in supporting roles to male characters. This is not only unfair to women but also detrimental to society, creating unrealistic expectations. Researching the role of women in the media is essential for understanding the roots of gender inequality and biases. It also helps identify positive changes within the media industry that contribute to a fairer representation of women. This paper focuses on analyzing media portrayals of women, identifying challenges in these portrayals, and exploring how public relations strategies can promote positive media rep