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graduate thesis
Analiza okruženja visokotehnoloških start-up poduzeća na primjeru poduzeća Monolith (StoreDNA)
Knin: University of Applied Sciences Marko Marulic of Knin, 2024. urn:nbn:hr:121:073830
Čupić, Julijana
University of Applied Sciences Marko Marulic of Knin
Commercial Business with Entrepreneurship

Institutional repository: Polytechnic ”Marko Marulic” in Knin

Cite this document

Čupić, J. (2024). Analiza okruženja visokotehnoloških start-up poduzeća na primjeru poduzeća Monolith (StoreDNA) (Graduate thesis). Knin: University of Applied Sciences Marko Marulic of Knin. Retrieved from https://urn.nsk.hr/urn:nbn:hr:121:073830

Čupić, Julijana. "Analiza okruženja visokotehnoloških start-up poduzeća na primjeru poduzeća Monolith (StoreDNA)." Graduate thesis, University of Applied Sciences Marko Marulic of Knin, 2024. https://urn.nsk.hr/urn:nbn:hr:121:073830

Čupić, Julijana. "Analiza okruženja visokotehnoloških start-up poduzeća na primjeru poduzeća Monolith (StoreDNA)." Graduate thesis, University of Applied Sciences Marko Marulic of Knin, 2024. https://urn.nsk.hr/urn:nbn:hr:121:073830

Čupić, J. (2024). 'Analiza okruženja visokotehnoloških start-up poduzeća na primjeru poduzeća Monolith (StoreDNA)', Graduate thesis, University of Applied Sciences Marko Marulic of Knin, accessed 01 November 2024, https://urn.nsk.hr/urn:nbn:hr:121:073830

Čupić J. Analiza okruženja visokotehnoloških start-up poduzeća na primjeru poduzeća Monolith (StoreDNA) [Graduate thesis]. Knin: University of Applied Sciences Marko Marulic of Knin; 2024 [cited 2024 November 01] Available at: https://urn.nsk.hr/urn:nbn:hr:121:073830

J. Čupić, "Analiza okruženja visokotehnoloških start-up poduzeća na primjeru poduzeća Monolith (StoreDNA)", Graduate thesis, University of Applied Sciences Marko Marulic of Knin, Knin, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:121:073830

Metadata
TitleAnaliza okruženja visokotehnoloških start-up poduzeća na primjeru poduzeća Monolith (StoreDNA)
Title (english)Analysis of the environment of high-tech start-up companies: a case study of monolith (Store DNA)
AuthorJulijana Čupić
MentorDamir Mihanović (mentor)
Committee memberLovorka Blažević (predsjednik povjerenstva)
Committee memberDamir Mihanović (član povjerenstva)
Committee memberŽeljko Zrno (član povjerenstva)
GranterUniversity of Applied Sciences Marko Marulic of Knin
(Commercial Business with Entrepreneurship)
Knin
Defense date and country2024-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad ne sadrži sažetak.
Abstract (english)
This paper analyzes the business environment of the high-tech start-up company Monolith (StoreDNA), focusing on PEST and SWOT analysis to identify key elements of the business environment, affecting the company's operations. Results indicate that Monolith (StoreDNA) has a strong technical team and innovative technology, providing a competitive advantage in the retail technology market. However, challenges such as rapid growth, global regulatory compliance, and the need for product localization represent significant weaknesses. Despite these challenges, Monolith (StoreDNA) has significant potential for global growth, particularly through geographical and vertical expansion, as well as the development of new functionalities.7 Threats, including stringent data privacy regulations and macroeconomic risks, require careful management to maintain the company's competitive edge.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:121:073830
Study programmeTitle: Economic and normative framework of entrepreneurship
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije / magistra ekonomije (magistar ekonomije / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-28 13:54:06