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undergraduate thesis
Medijska vidljivost humanitarnog projekta Hrvatskog Crvenog križa
Zagreb: VERN University of Applied Sciences, 2020. urn:nbn:hr:146:611658
Baranašić, Lada
VERN University

Institutional repository: VERN' University Repository

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Baranašić, L. (2020). Medijska vidljivost humanitarnog projekta Hrvatskog Crvenog križa (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:611658

Baranašić, Lada. "Medijska vidljivost humanitarnog projekta Hrvatskog Crvenog križa." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:611658

Baranašić, Lada. "Medijska vidljivost humanitarnog projekta Hrvatskog Crvenog križa." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:611658

Baranašić, L. (2020). 'Medijska vidljivost humanitarnog projekta Hrvatskog Crvenog križa', Undergraduate thesis, VERN University , accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:146:611658

Baranašić L. Medijska vidljivost humanitarnog projekta Hrvatskog Crvenog križa [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:146:611658

L. Baranašić, "Medijska vidljivost humanitarnog projekta Hrvatskog Crvenog križa", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:611658

Metadata
TitleMedijska vidljivost humanitarnog projekta Hrvatskog Crvenog križa
Title (english)Media visibility of a Croatian Red Cross humanitarian project
AuthorLada Baranašić
MentorKrešimir Dabo (mentor)
GranterVERN University
Zagreb
Defense date and country2020-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Cilj ovog završnog rada bio je analizirati kako neprofitne organizacije provode svoje humanitarne projekte, kako komuniciraju s medijima i kako mediji utječu na percepciju javnosti o humanitarnim projektima, ali i o samoj organizaciji. Kako bi se to analiziralo, kao primjer uzeta je određena organizacija, Hrvatski Crveni križ i njezin projekt Prevencija trgovanja ljudima. Rad je podijeljen u dva dijela. Prvi dio rada donosi teorijske elemente i pregled literature o temi odnosa s javnošću u neprofitnom sektoru i odnosima s medijima u neprofitnom sektoru. Drugi dio rada je istraživački, a sastoji se od dvije metode istraživanja: dubinskog intervjua s djelatnicama Hrvatskog Crvenog križa i ankete o stavovima i mišljenju javnosti o trgovanju i prevenciji trgovanja ljudima.
Abstract (english)
The aim of this final paper was to analyze how nonprofit organizations implement their humanitarian projects, how they communicate with the media, and how the media influence the public perception not only of humanitarian projects but also of the organizations themselves. In order to analyze this, a specific organization, the Croatian Red Cross, and its project, Prevention of Trafficking in Human Beings, was taken as an example. The paper is divided in two parts. The first part of the paper lays out theoretical elements and brings a review of the literature on public relations in the nonprofit sector and on media relations in the nonprofit sector. The second part of the paper presents the research, which was carried out using two methods: an in-depth interview with Croatian Red Cross employees and a survey of public attitudes and opinions about trafficking and prevention of trafficking in human beings.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:611658
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-16 15:35:17