The development of robotics has enabled application of robots not only in the production sector but in the service sector as well. Thus, robots began to be applied in the hotel industry, although still on a relatively modest scale. The subject of this paper is to research the attitudes of hotel management representatives as well as hotel guests concerning the implementation of robotics in one of the most important parts of the industry- the hotel reception desk. Two primary researches have been conducted on a sample of high category hotels in the City of Zagreb: a qualitative research from a point of view of hotel management representatives, and a quantitative research on a sample of 158 hotel guests regarding the introduction of robots as hotel reception officers. Desk research has included the analysis of tourism flows data for the City of Zagreb, based on the eVisitor information system, as well as the review of recent and relevant literature. The research results indicated that many different IT technologies had already been implemented in the hotel industry all over the world, and in Croatia, as well. The research results also indicated that the application of artificial intelligence and robots may be quite a challenge for the hotel guests as well as for the hotel management. The attitudes towards application of robotics to the hotel reception have been explored in detail in this study for, both, hotel guests and hotel management. It seems that neither side is ready for such radical changes, but there is no doubt that those changes are coming in the relatively near future. The issues of the availability of adequate workforce but, also, the occurrence of the new coronavirus at the beginning of 2020 and the need to maintain physical distance between people might additionally speed up the implementation of robots as substitutes for human workers at the hotel reception desk, as well as other hotel work places.