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undergraduate thesis
Novi oblici promotivnih aktivnosti putem Instagrama na odabranim primjerima
Zagreb: VERN University of Applied Sciences, 2020. urn:nbn:hr:146:611183
Tkalčec, Caroline
VERN University

Institutional repository: VERN' University Repository

Cite this document

Tkalčec, C. (2020). Novi oblici promotivnih aktivnosti putem Instagrama na odabranim primjerima (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:611183

Tkalčec, Caroline. "Novi oblici promotivnih aktivnosti putem Instagrama na odabranim primjerima." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:611183

Tkalčec, Caroline. "Novi oblici promotivnih aktivnosti putem Instagrama na odabranim primjerima." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:611183

Tkalčec, C. (2020). 'Novi oblici promotivnih aktivnosti putem Instagrama na odabranim primjerima', Undergraduate thesis, VERN University , accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:611183

Tkalčec C. Novi oblici promotivnih aktivnosti putem Instagrama na odabranim primjerima [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:146:611183

C. Tkalčec, "Novi oblici promotivnih aktivnosti putem Instagrama na odabranim primjerima", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:611183

Metadata
TitleNovi oblici promotivnih aktivnosti putem Instagrama na odabranim primjerima
Title (english)New forms of promotional activities via Instagram
AuthorCaroline Tkalčec
MentorIvana Bekić (mentor)
GranterVERN University
Zagreb
Defense date and country2020-11-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnje doba nemoguće je zamisliti život bez mobilnih uređaja i aplikacija koje nude različite sadržaje i mogućnosti interakcije s okolinom. Daleko najpoznatija i najkorištenija aplikacija je Instagram, pa je bilo pitanje vremena kada će brendovi početi iskorištavati potencijal te društvenemreže radi promocije. Ovim radom pobliže je objašnjena promocija unutar klasičnih marketinških koncepata, uloga promocije, načini djelovanja promocije te promocija putem Instagrama. Kako bise bolje objasnile promotivne aktivnosti putemInstagrama kao promotivnog kanala, navedene su i promotivno razrađene ostale vrste društvenih mreža. Iako danas postoji nekoliko različitih kategorija društvenih mreža, u ovom je radu pažnja usmjerenaInstagramu te su istraženi načini i trendovi promocije brendova putem navedenog kanala. Prilikom promocije Instagramom važnu ulogu imajuinfluenceri. Oni u današnje vrijeme diktiraju trendove i načine promocije. Stoga je intervjuirano petinfluencerakoji promoviraju bendove različitih domena poslovanja kako bi se spoznale mogućnosti i trendovi promocije putem Instagrama.Istraživanje je pokazalo kakoinfluenceri igraju veliku ulogu u populariziranju te društvene mreže te su velika pomoć poduzećima koja se žele promovirati na njoj, a ne znaju odakle krenuti.
Abstract (english)
Nowadays, it is impossible to imagine life without the mobile devices and applications they offer. By far the most famous and most used app is Instagram and it was only a matter of time before brands would start exploiting the potential of that social network for promotion purposes. This paper explains in more detail the promotion within the classic marketing concepts, the role of promotion, ways of promotion and promotion via Instagram. In order to better explain promotional activities via Instagram as a promotional channel, other types of social networks are also promoted. Although there are several different categories of social networks today, this paper focuses on Instagram and explores ways and trends of brand promotion through this channel. Influencers play an important role in Instagram promotion. They dictate trends and ways of promotion nowadays. Therefore, five influencers who promote bands of different business domains were interviewed to learn about the possibilities and trends of promotion via Instagram. Research has shown that influencers play a big role in the popularity of this social network and are a great help to companies that want to promote themselves on it and do not know where to start.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:611183
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-02 09:40:50