This thesis deals with various concepts such as marketing, marketing and promotional mix, digital platforms, and family farms. This paper also states the activity level of family farms in the Republic of Croatia, alongside the importance of the project “Worthy of Gold“. Furthermore, examples of good practice are shown. This paper analyzes the use of digital platforms for promotional activities on family farms. The aim of this paper is to show how much digital platforms have helped family farms with both promotion and sale of products, and to what extent has the aspect of reaching customers been facilitated. The most endangered businesses are small family farms which are barely breaking into the market. As a result, this paper seeks to explore whether there is a chance for the survival of such businesses through the application of digital platforms. The research was conducted on the territory of the Republic of Croatia using a sample of nine selected family farms. Based on the conducted research, it was determined that most of those family farms use at least one digital platform for the purpose of promotional activities, but only a few of them believe that those digital platforms represent the future of family business. That kind of opinion is a result of different factors such as customer habits, underdeveloped economies, and low state support whitout offering any help for the proper usage of digital platforms.