prikaz prve stranice dokumenta Uloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu
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undergraduate thesis
Uloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu
Zagreb: VERN University, 2022. urn:nbn:hr:146:027302
Jensch, Marija Lena
VERN University

Institutional repository: VERN' University Repository

Cite this document

Jensch, M. L. (2022). Uloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:027302

Jensch, Marija Lena. "Uloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:027302

Jensch, Marija Lena. "Uloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu." Undergraduate thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:027302

Jensch, M. L. (2022). 'Uloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu', Undergraduate thesis, VERN University , accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:027302

Jensch ML. Uloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu [Undergraduate thesis]. Zagreb: VERN University ; 2022 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:146:027302

M. L. Jensch, "Uloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu", Undergraduate thesis, VERN University , Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:146:027302

Metadata
TitleUloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu
Title (english)The role of social networks in marketing analyzed on the example of selected hotels in Zagreb
AuthorMarija Lena Jensch
MentorAmelia Tomašević (mentor)
GranterVERN University
Zagreb
Defense date and country2022-02-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Uloga društvenih mreža u marketingu na primjeru odabranih hotela u Zagrebu, što je tema ovoga završnoga rada, odgovara na pitanje kako što učinkovitije koristiti popularne društvene mreže za bolje poslovne rezultate. Cilj je rada utvrditi koje su društvene mreže zastupljene u odabranim hotelima, koje strategije njihovog korištenja polučuju najbolje rezultate i što preporučiti drugima kao mogućnost što boljeg predstavljanja svojih usluga i proizvoda zainteresiranim komitentima. Istražene su internetske marketinške aktivnosti hotela s pet zvjezdica: Westin, Le Premier i Esplanade. Za istraživanje se poslužilo intervjuom o značaju društvenih mreža u poslovanju hotela Esplanade, te podaci o profilima hotela na Facebooku, Instagramu, YouTube-u, LinkeInu, TikToku, Pinterestu i Twitteru. Navedene se mreže koriste za oglašavanje, komunikaciju i unapređenje prodaje proizvoda i usluga. One također omogućuju stvaranje odanosti brendu, izgradnji zajednice (lojalnost), jačanje autoriteta, nadmašivanje konkurencije, smanjenje troškova marketinga i analize pozicije na tržištu, te bolje pozicioniranje na Web pretraživačima.
Abstract (english)
The role of social networks in marketing analyzed on the example of selected hotels in Zagreb, being the main thesis of this paper, provides insight into how social networks can be effectively utilized in achieving better business results. The aim of this paper is to determine which social networks are represented in selected hotels, which usage strategies yield the best results and which of them are recommended as the best option for presenting services and products to target customers. The researched subject are the online marketing activities of five-star hotels: Westin, Le Premier and Esplanade. For the purpose of this study, an interview about the importance of social networks in business marketing was conducted with hotel Esplanade. Further data was collected on all the mentioned hotels’ official profiles on Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest and Twitter. Social networks enable businesses to build brand loyalty, create communities, strengthen authority, outperform competition, reduce marketing and analysis costs and better position themselves on search engines.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:027302
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Hotel Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-04-06 12:03:57