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master's thesis
Analiza utjecaja pandemije COVID-19 na ponašanje potrošača i rezultate poslovanja odabranih poduzeća
Zagreb: VERN University, 2022. urn:nbn:hr:146:740995
Krunić, Klara
VERN University

Institutional repository: VERN' University Repository

Cite this document

Krunić, K. (2022). Analiza utjecaja pandemije COVID-19 na ponašanje potrošača i rezultate poslovanja odabranih poduzeća (Master's thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:740995

Krunić, Klara. "Analiza utjecaja pandemije COVID-19 na ponašanje potrošača i rezultate poslovanja odabranih poduzeća." Master's thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:740995

Krunić, Klara. "Analiza utjecaja pandemije COVID-19 na ponašanje potrošača i rezultate poslovanja odabranih poduzeća." Master's thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:740995

Krunić, K. (2022). 'Analiza utjecaja pandemije COVID-19 na ponašanje potrošača i rezultate poslovanja odabranih poduzeća', Master's thesis, VERN University , accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:740995

Krunić K. Analiza utjecaja pandemije COVID-19 na ponašanje potrošača i rezultate poslovanja odabranih poduzeća [Master's thesis]. Zagreb: VERN University ; 2022 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:146:740995

K. Krunić, "Analiza utjecaja pandemije COVID-19 na ponašanje potrošača i rezultate poslovanja odabranih poduzeća", Master's thesis, VERN University , Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:146:740995

Metadata
TitleAnaliza utjecaja pandemije COVID-19 na ponašanje potrošača i rezultate poslovanja odabranih poduzeća
Title (english)Analysis of the impact of the COVID-19 pandemic on consumer behavior and business results of selected companies
AuthorKlara Krunić
MentorDavor Perkov (mentor)
GranterVERN University
Zagreb
Defense date and country2022-04-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj istraživanja ovog specijalističkog diplomskog stručnog rada bio je utvrditi kako pandemija COVID-19 utječe na ponašanja potrošača kao i na rezultate poslovanja odabranih poduzeća. Kako bi se utvrdio utjecaj pandemije na poslovanje poduzeća, proveden je dubinski intervju s predstavnicima dva poduzeća iz dva različita sektora gdje se pokazalo da je jedno poduzeće imalo pozitivne rezultate u pandemiji, dok je drugo naišlo na velike probleme u poslovanju. Shodno tome, uz aspekte utjecaja pandemije COVID-19 na poslovanje poduzeća unutar različitih industrija, ovaj stručni diplomski rad analizirao je i istražio potrošačke navike prije pandemije, za vrijeme pandemije i nakon pandemije. Ponašanje potrošača prije pandemije analizirano je kroz stručnu literature pomoću koje se definira sam pojam ponašanja potrošača te čimbenici koji utječu na potrošačke navike. Navike potrošača za vrijeme i nakon pandemije bile su analizirane pomoću provedenih istraživanja svjetski priznatih instituta i dostupne stručne literature. Istraživački aspekt promjena u ponašanju potrošača u prva dva vala pojave COVID-19 virusa postigao se anketnim upitnikom nad 286 ispitanika gdje se pokazalo kako su se promjene koje su utjecale na potrošače odnosile na ograničavanje kretanja, zatvaranje prodavaonica i ugostiteljskih objekata. Navedeno je uvelike utjecalo na smanjenje odlazaka ispitanih potrošača u prodavaonice, a pokazalo se i da su ispitanici za vrijeme pandemije u najvećoj mjeri jednom tjedno kupovali namirnice neophodne za život što prije pandemije nije bio slučaj. Istraživanje je naposljetku pokazalo i kako su se potrošači okrenuli zdravijem načinu života, stavili su veći fokus na kupovinu proizvoda koji pomažu vlastitom zdravlju i dobrobiti vlastitog tijela. S druge strane, pokazalo se i kako su potrošači tijekom pandemije kupovali proizvode koji pomažu sprječavanju širenja virusa i proizvode kojima štite vlastitu sigurnost, a za vrijeme pandemije povećao se broj ispitanika koji su se koristili online trgovinom, s namjerom da se istom koriste i u budućnosti.
Abstract (english)
The aim of the research of this specialist diploma thesis was to determine how the COVID-19 pandemic affects consumer behavior as well as the business results of selected companies. In order to determine the impact of the pandemic on business operations, an in-depth interview was conducted with representatives of two companies from two different sectors where it was shown that one company had positive results in the pandemic, while the other encountered major business problems. Accordingly, in addition to aspects of the impact of the COVID-19 pandemic on business operations within different industries, this professional thesis analyzed and explored consumer habits before the pandemic, during the pandemic and after the pandemic. Consumer behavior before the pandemic was analyzed through the literature that defines the concept of consumer behavior and the factors that affect consumer habits. Consumer habits during and after the pandemic were analyzed using research conducted by world-renowned institutes and available professional literature. The research aspect of changes in consumer behavior in the first two waves of the COVID-19 virus was achieved by a questionnaire of 286 respondents, which showed that the changes affecting consumers were related to restricting movement, closing stores and restaurants. This had a significant impact on reducing the number of consumers going to stores, and it turned out that during the pandemic, respondents mostly bought groceries once a week, which was not the case before the pandemic. The research eventually showed that as consumers turned to a healthier lifestyle, they put more focus on buying products that help their own health and the well-being of their own body. On the other hand, consumers were shown to buy products that help prevent the spread of viruses and products that protect their own safety during the pandemic, and during the pandemic the number of respondents who used online shopping increased, intending to use it in the future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:740995
Study programmeTitle: Enterperneurship Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poduzetničkog menadžmenta (stručni/a specijalist/specijalistica poduzetničkog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-04-27 14:33:55