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master's thesis
Prijedlog marketinške strategije na primjeru poduzeća Mljekara Sinj d.o.o.
Zagreb: VERN University, 2022. urn:nbn:hr:146:353372
Strukan, Luka
VERN University

Institutional repository: VERN' University Repository

Cite this document

Strukan, L. (2022). Prijedlog marketinške strategije na primjeru poduzeća Mljekara Sinj d.o.o. (Master's thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:353372

Strukan, Luka. "Prijedlog marketinške strategije na primjeru poduzeća Mljekara Sinj d.o.o.." Master's thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:353372

Strukan, Luka. "Prijedlog marketinške strategije na primjeru poduzeća Mljekara Sinj d.o.o.." Master's thesis, VERN University , 2022. https://urn.nsk.hr/urn:nbn:hr:146:353372

Strukan, L. (2022). 'Prijedlog marketinške strategije na primjeru poduzeća Mljekara Sinj d.o.o.', Master's thesis, VERN University , accessed 20 June 2024, https://urn.nsk.hr/urn:nbn:hr:146:353372

Strukan L. Prijedlog marketinške strategije na primjeru poduzeća Mljekara Sinj d.o.o. [Master's thesis]. Zagreb: VERN University ; 2022 [cited 2024 June 20] Available at: https://urn.nsk.hr/urn:nbn:hr:146:353372

L. Strukan, "Prijedlog marketinške strategije na primjeru poduzeća Mljekara Sinj d.o.o.", Master's thesis, VERN University , Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:146:353372

Metadata
TitlePrijedlog marketinške strategije na primjeru poduzeća Mljekara Sinj d.o.o.
Title (english)Marketing strategy proposal on the example of company dairy Sinj d.o.o.
AuthorLuka Strukan
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2022-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Putem marketinga poduzeće može ostvariti značajne poslovne uspjehe poput širenja svog poslovanja na inozemna tržišta, povećanja prodaje, kreiranja dobrog brenda i poboljšanja reputacije poduzeća i time u konačnici ostvariti mnogobrojne financijske pogodnos ti. Marketing čini vrlo važnu kariku između kupaca i poduzeća, odnosno proizvoda. Iz tog razloga je kvalitetna, pravovremena i kreativna marketinška strategija najvažniji faktor za uspješno plasiranje i prodaju određenog proizvoda. Tema ovoga rada je prijedlog marketinške strategije na primjeru poduzeća Mljekara Sinj d.o.o. koja se bavi distribucijom mliječnih proizvoda. U teorijskom dijelu rada ukratko je predstavljen marketinški koncept te opisana mljekarska industrija u Republici Hrvatskoj. U empirijsko m istraživanju, putem anketnog obrasca, prikupljeni su odgovori 109 ispitanika o njihovim preferencijama i navikama kada su u pitanju mljekarski proizvodi. Na temelju dobivenih rezultata istraživanja predložene su potencijalne marketinške strategije za predmetno poduzeće Mljekara Sinj d.o.o.
Abstract (english)
Through marketing a company can achieve significant business success such as expanding its business to foreign markets, increasing sales, creating a good brand and improving the company's reputation, and ultimately achieve numerous financial benefits. Mark eting forms are very important link between customers and companies or products. That is the reason why a high quality, timely and creative marketing strategy is imperative for the successful marketing and sale of a particular product. The topic of this paper is a marketing strategy proposal based on the example of the company Mljekara Sinj d.o.o. which deals with the distribution of dairy products. In the theoretical part of the paper, the marketing concept is briefly presented and the dairy industry in the Republic of Croatia is described. In the empirical research, the responses of 109 respondents were collected through a questionnaire about their preferences and habits when it comes to dairy products. Based on the obtained research results, potential marketing strategies were proposed for the subject company Mljekara Sinj d.o.o
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:353372
Study programmeTitle: Enterperneurship Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poduzetničkog menadžmenta (stručni/a specijalist/specijalistica poduzetničkog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-09 18:12:33