The gambling industry is a specific industry and so far it has been very little, hardly studied by economic science. Today, the gambling industry have a international character, and the issue of the competitiveness of the domestic industry is becoming very important. The competitiveness of gaming industry is not only refusing side competition and generating large amounts of money that can be used for various social needs, but today it has a chance to go to the markets of other countries and also generate a certain profit. This thesis deals with the exploration of the competitiveness of gambling industry . In this thesis, the competitiveness of the gambling industry has been explored and elaborated on examples of several European countries, but the thesis was primarily focused on the Croatian industry industry and her competitiveness. Research questions to thesis answers are: 1) What is the gambling industry, what are her specifics in Croatia and in the world? 2) What are the influential factors of the company's competitiveness in this business? 3) How do different forms of innovative activities affect on the company's market position? 4) How is possible to increase the competitiveness of gambling organizers? The work is based on professional literature, scientific articles, accessible business documentation from a gambling industry company, annual reports of tje gambling industry, and the author's personal knowledge. For research purposes, a survey of 30 questions was offered to employees in the gambling industry and the users of the same industry, a total of 150 responses. An interview method was used for the research that could be done by the survey. A total of 10 expert people from the gambling industry were interviewed.