Abstract | Turističke manifestacije služe za privlačenje turista u neku turističku destinaciju. Velik i
različit broj manifestacija može predstavljati „ključ“ da se turisti odluče posjetiti baš određenu
destinaciju. Otok Pag drži tradiciju otoka s „party turizmom“ i gotovo nema osobe u regiji ili
inozemstvu koji otok Pag ne prepoznaju isključivo po „party turizmu“, tj. plaži Zrće, ali i po
dvije najznačajnije delikatese, paškoj janjetini i paškom siru, te neprocjenjivoj nematerijalnoj
kulturnoj baštini, paškoj čipki. Kako bi se kulturni turizam počeo razvijati u drugom pravcu,
potrebno je, praćenjem potreba i zahtjeva turista i stvaranjem što različitijih sadržaja za koje
postoje mogućnosti, od otoka Paga napraviti destinaciju koja će nuditi za svakoga ponešto.
SWOT analizom utvrđene su snage i slabosti, te prilike i prijetnje koje turistička destinacija
treba uzeti u obzir prilikom zadovoljavanja potreba definiranih ciljnih skupina, odnosno
obogaćivanja turističke ponude. U ovome radu prikazani su primjeri najbolje prakse i rezultati
dubinskih intervjua, koji čine temelj za koncept novog festivala, pod nazivom „Olive Classic“,
kojim bi se nastojala obogatiti postojeća turistička ponuda otoka Paga. |
Abstract (english) | The purpose of tourism related events lies in attracting tourists to a certain destination. A large
and various numbers of events can be the key factor that influences the decisions of tourists
when it comes to choosing a particular destination. The island of Pag has a tradition of an island
marked by “party tourism”. There is a hardly a person in the region or from abroad that does
not recognize Pag as a party destination exclusively, due to its Zrće beach. However, the island
of Pag is also recognized by its delicacies, lamb and cheese, respectively, as well as its
invaluable non-material cultural heritage, lace. In order for cultural tourism to develop in
another direction, it is necessary, through assessing the needs and demands of the tourists, to
turn the island of Pag into a destination that will offer something to every visitor. The marketing
environment analysis used here will determine all the capabilities external to marketing, which
are used by a tourist destination in order to satisfy the needs of its target groups. SWOT analysis
will also be used, to determine the weaknesses and threats to the city of Novalja and the island
of Pag that arise from within and from the outside of its environment, and can pose a problem
and a danger to this tourist destination. In order to present the founding concept of a certain
festival, titled “The Olive Classic Festival”, that is supposed to improve the existing tourist
offer in a different way, not yet experienced by the tourists, the present cultural tourism offer
of the island of Pag is also described, as well as the development strategies that will be applied
in the efforts mentioned. |