prikaz prve stranice dokumenta Analiza marketinške učinkovitosti korištenja instrumenata unapređenja prodaje u odabranom hotelu
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undergraduate thesis
Analiza marketinške učinkovitosti korištenja instrumenata unapređenja prodaje u odabranom hotelu
Zagreb: VERN University, 2023. urn:nbn:hr:146:893441
Badurina, Mateo
VERN University

Institutional repository: VERN' University Repository

Cite this document

Badurina, M. (2023). Analiza marketinške učinkovitosti korištenja instrumenata unapređenja prodaje u odabranom hotelu (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:893441

Badurina, Mateo. "Analiza marketinške učinkovitosti korištenja instrumenata unapređenja prodaje u odabranom hotelu." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:893441

Badurina, Mateo. "Analiza marketinške učinkovitosti korištenja instrumenata unapređenja prodaje u odabranom hotelu." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:893441

Badurina, M. (2023). 'Analiza marketinške učinkovitosti korištenja instrumenata unapređenja prodaje u odabranom hotelu', Undergraduate thesis, VERN University , accessed 28 August 2024, https://urn.nsk.hr/urn:nbn:hr:146:893441

Badurina M. Analiza marketinške učinkovitosti korištenja instrumenata unapređenja prodaje u odabranom hotelu [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 August 28] Available at: https://urn.nsk.hr/urn:nbn:hr:146:893441

M. Badurina, "Analiza marketinške učinkovitosti korištenja instrumenata unapređenja prodaje u odabranom hotelu", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:893441

Metadata
TitleAnaliza marketinške učinkovitosti korištenja instrumenata unapređenja prodaje u odabranom hotelu
Title (english)Efficiency analysis of the use of sales promotion instruments in the selected hotel
AuthorMateo Badurina
MentorIvana Bekić (mentor)
GranterVERN University
Zagreb
Defense date and country2023-05-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U marketinškoj koncepciji poslovanja marketing predstavlja način poslovanja usmjeren na stvaranje odnosa sa svim čimbenicima mikrookruženja i samim time ključnu poslovnu funkciju unutar poduzeća. Kako je krajnji cilj svakog poslovanja stvaranje odgovarajućeg i stabilnog profita, unapređenje prodaje predstavlja važan oblik marketinške aktivnosti i nezaobilazan alat promocije. Promocija pretpostavlja interaktivnu komunikaciju s klijentima koja je osnova konkuriranja i stvaranja održive konkurentne prednosti. Promocijom se privlači pažnja, informira o ponudi, stvara interes, potiče prodaja i lojalan potrošački odnos. Unapređenje prodaje obuhvaća aktivnosti koje utječu na sve sudionike u prodaji i kupovini određenog proizvoda ili usluge. Aktivnosti unapređenja prodaje usmjerene su i na potrošače i na prodajno osoblje. Jedino dvosmjerno korišteni alati unapređenja prodaje mogu rezultirati povoljnim rezultatom U ovom su radu analizirani korišteni alati unapređenja prodaje unutar strukture hotela Bellevue tijekom trogodišnjeg razdoblja. Na temelju prikupljenih podataka iznijeti su prijedlozi za unapređenje promocije koja u fokus stavlja unapređenje prodaje.
Abstract (english)
In the marketing concept of business, marketing represents a way of doing business aimed at creating relationships with all factors of the microenvironment and is a key business function within the company. Since the goal of every business is to create an adequate and stable profit, sales promotion is an important form of marketing activity and an indispensable promotion tool. Promotion assumes interactive communication with clients, which is the basis of competing and creating a sustainable competitive advantage. Promotion attracts attention, informs about the offer, creates interest, encourages sales, and loyal consumer relations. Sales promotion includes activities that affect all participants in the sale and purchase of a specific product or service. Sales promotion activities are aimed at both consumers and sales staff. Only two-way used sales promotion tools can result in a favorable result. This paper analyzes the sales promotion tools used within the structure of the Bellevue Hotel during a three-year period. Based on the collected data, proposals were presented for the improvement of the promotion, which focuses on the improvement of sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:893441
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-12 12:22:53