prikaz prve stranice dokumenta Strategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera
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undergraduate thesis
Strategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera
Zagreb: VERN University, 2023. urn:nbn:hr:146:766206
Bonzi, Ivan Andrija
VERN University

Institutional repository: VERN' University Repository

Cite this document

Bonzi, I. A. (2023). Strategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:766206

Bonzi, Ivan Andrija. "Strategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:766206

Bonzi, Ivan Andrija. "Strategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:766206

Bonzi, I. A. (2023). 'Strategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera', Undergraduate thesis, VERN University , accessed 07 September 2024, https://urn.nsk.hr/urn:nbn:hr:146:766206

Bonzi IA. Strategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 September 07] Available at: https://urn.nsk.hr/urn:nbn:hr:146:766206

I. A. Bonzi, "Strategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:766206

Metadata
TitleStrategija kreiranja imidža slavnih osoba u medijima na primjeru odabranog influencera
AuthorIvan Andrija Bonzi
MentorNikolina Borčić (mentor)
GranterVERN University
Zagreb
Defense date and country2023-10-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
PewDiePie, čije pravo ime je Felix Kjellberg, iskusio je pozitivno i negativno izvještavanje u medijima. Felixova sposobnost da se nosi s kontroverzama i krizama u medijima, kao što je slučaj s optužbama za antisemitizam, pruža influencerima lekciju o važnosti upravljanja vlastitim imidžem i odgovaranja na krizne situacije. Cilj ovoga rada je metodom analize sadržaja dati odgovor na pitanje portretira li se Felix Kjellberg u hrvatskim medijima pozitivno ili negativno. Provedenim istraživanjem ustanovljeno je da mediji često alterniraju između naglašavanja pozitivnih i negativnih aspekta odabranog influencera te se znaju u više navrata koristiti manipulativnim komunikacijskim strategijama. Rad donosi pregled digitalizacije masovne komunikacije, utjecaj komunikacijskih taktika na izgradnju imidža influencera i raspravu rezultata provedenog istraživanja
Abstract (english)
PewDiePie, whose real name is Felix Kjellberg, has experienced both positive and negative media coverage. Felix's ability to deal with controversies and media crises, such as accusations of antisemitism, teaches influencers a lesson in the importance of managing their own image and responding to crisis situations. The aim of this paper is to answer the question of whether Felix Kjellberg is portrayed positively or negatively in the Croatian media, using the methods of content analysis. The conducted research has established that the media often alternate between emphasizing the positive and negative aspects of the chosen influencer and occasionally resort to manipulative communication strategies. The paper provides an overview of a mass communication digitisation, the impact of communication tactics on influencer image creation, and discusses the results of the conducted research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:766206
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-30 15:30:01