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graduate thesis
Neprofitni marketing i poticanje djece osnovnoškolske dobi na fizičke aktivnosti
Zagreb: VERN University, 2024. urn:nbn:hr:146:858803
Posavec, Matija
VERN University

Institutional repository: VERN' University Repository

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Posavec, M. (2024). Neprofitni marketing i poticanje djece osnovnoškolske dobi na fizičke aktivnosti (Graduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:858803

Posavec, Matija. "Neprofitni marketing i poticanje djece osnovnoškolske dobi na fizičke aktivnosti." Graduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:858803

Posavec, Matija. "Neprofitni marketing i poticanje djece osnovnoškolske dobi na fizičke aktivnosti." Graduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:858803

Posavec, M. (2024). 'Neprofitni marketing i poticanje djece osnovnoškolske dobi na fizičke aktivnosti', Graduate thesis, VERN University , accessed 19 June 2024, https://urn.nsk.hr/urn:nbn:hr:146:858803

Posavec M. Neprofitni marketing i poticanje djece osnovnoškolske dobi na fizičke aktivnosti [Graduate thesis]. Zagreb: VERN University ; 2024 [cited 2024 June 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:858803

M. Posavec, "Neprofitni marketing i poticanje djece osnovnoškolske dobi na fizičke aktivnosti", Graduate thesis, VERN University , Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:146:858803

Metadata
TitleNeprofitni marketing i poticanje djece osnovnoškolske dobi na fizičke aktivnosti
Title (english)Non-profit marketing and encouraging primary school children to do physical activity
AuthorMatija Posavec
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2024-04-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Rad donosi pregled i rezultate istraživanja prepoznatljivosti marketinških aktivnosti u neprofitnoj sportskoj organizaciji Taekwon-do kluba Oroslavje s ciljem utvrđivanja značaja marketinga kod poticanja djece osnovnoškolske dobi na bavljenje fizičkom aktivnošću. Teorijski dio rada odnosi se na utvrđivanje temeljnih marketinških pojmova u sportu s naglaskom na marketing neprofitnih sportskih organizacija. Empirijsko istraživanje sastojalo se od dubinskog intervjua i ankete u kojoj je sudjelovao 71 ispitanik. U istraživačkom dijelu utvrđen je značaj marketinga za uspješno obavljanje djelatnosti odabrane sportske organizacije te razina njegove prepoznatljivost kao i utjecaj marketinških aktivnosti na motiviranje djece osnovnoškolske dobi za bavljenje sportom. U radu su predstavljeni prijedlozi za razvoj marketinških aktivnosti u odabranoj neprofitnoj sportskoj organizaciji. Rad završava zaključkom s odgovorima na postavljena istraživačka pitanja.
Abstract (english)
The paper provides an overview and the results of the research into the recognition of marketing activities in the non-profit sports organization Taekwon-do Club Oroslavje, with the aim of determining the importance of marketing in the encouragement of primary school children to engage in physical activity. The empirical research consists of an in-depth interview and a questionnaire filled out by 71 participants. The theoretical part of the paper defines basic marketing terms in sports with an emphasis on marketing in non-profit sports organizations. In the research part of the paper, the importance of marketing for a successful implementation of activities of the selected sports organization is defined as well as the level of its recognition as an activity that helps motivate primary school children to practice sports. The paper also presents proposals for further development of marketing activities in the previously mentioned non-profit sports organization. It ends with the conclusion which consists of the answers to the research questions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:858803
Study programmeTitle: IT Management
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra IT managementa (magistar/magistra IT managementa)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-05-04 17:36:23