This master's thesis is dedicated to an in-depth exploration of tourism development in the City of Jastrebarsko. Through a combination of various research methods, including surveys, a review of development strategies, and a thorough financial analysis, the paper will provide valuable insight into the current state of tourism in Jastrebarsko and propose guidelines for future development. The research also aims to address the key question of optimal financial investments required to achieve tourism development goals, while taking into consideration relevant local and global factors. Based on the results of the survey conducted on a sample of 151 respondents, the main tourist resources of the City of Jastrebarsko are a good range of accommodation in various categories, a rich gastronomic offer, numerous cycling and walking routes, and environmental preservation. The majority of respondents recognize the value of this offer and are ready to recommend Jastrebarsko as a tourist destination, and the research has also shown that the City of Jastrebarsko has enormous potential for the sustainable development of tourism. Partnership with local communities, encouragement of private investments, green tourism as a priority, continuous analysis and adaptation, and targeted marketing and promotion are the key steps towards realizing the vision of tourism leadership in Zagreb County by 2030.