This paper aims to closely explain the concept of rural tourism, its significance for the economic development of a country, and its types and subtypes. It will define the reasons for traveling to rural areas and the resources found there. The demographic picture of the regions will be presented to determine the needs and potentials of the population for better planning, development, and resource management. Additionally, the current state of tourism in Croatia and the regions under study will be investigated, and an overview of existing resources according to the framework by Eduard Kušen from 2002 will be provided. Ultimately, the goal of researching the region to create a tourist itinerary is to develop a comprehensive, attractive, and sustainable plan that meets the interests and needs of tourists while simultaneously promoting economic development and preserving local culture and natural heritage. The said itinerary can be implemented into the existing offer of the region and showcase Zagorje to potential visitors as a destination worthy of further development and investment. This topic provided a lot of creative freedom due to the unexplored and unused space, which creates opportunities for creative thinking and creating something new. It is believed that precisely this lack of knowledge and information generates excitement and curiosity, which, if properly utilized, can be an excellent incentive for attracting visitors. The choice of this topic was influenced by roots that trace back to the area of Croatian Zagorje, specifically the regions of Kumrovec and Desinić. This thesis is a combination of private and professional interest in creating sustainable development methods that have the potential to improve the destination by using available resources in the most adequate way, ensuring their use for centuries to come.