prikaz prve stranice dokumenta Analiza ponude turističkih apartmana u Zagrebu i njihova tržišna pozicija
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undergraduate thesis
Analiza ponude turističkih apartmana u Zagrebu i njihova tržišna pozicija
Zagreb: VERN University of Applied Sciences, 2019. urn:nbn:hr:146:912075
Sršen, Iva
VERN University

Institutional repository: VERN' University Repository

Cite this document

Sršen, I. (2019). Analiza ponude turističkih apartmana u Zagrebu i njihova tržišna pozicija (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:912075

Sršen, Iva. "Analiza ponude turističkih apartmana u Zagrebu i njihova tržišna pozicija." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:912075

Sršen, Iva. "Analiza ponude turističkih apartmana u Zagrebu i njihova tržišna pozicija." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:912075

Sršen, I. (2019). 'Analiza ponude turističkih apartmana u Zagrebu i njihova tržišna pozicija', Undergraduate thesis, VERN University , accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:912075

Sršen I. Analiza ponude turističkih apartmana u Zagrebu i njihova tržišna pozicija [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:146:912075

I. Sršen, "Analiza ponude turističkih apartmana u Zagrebu i njihova tržišna pozicija", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:912075

Metadata
TitleAnaliza ponude turističkih apartmana u Zagrebu i njihova tržišna pozicija
Title (english)The analysis of Zagreb apartments offer and their market position
AuthorIva Sršen
MentorAmelia Tomašević (mentor)
GranterVERN University
Zagreb
Defense date and country2019-02-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zagreb je u zadnjih nekoliko godina doživio pravi turistički „boom“ s obzirom na činjenicu kako je za hrvatski turizam prva poveznica „sunce i more“. Međutim, zbog svoje prometne povezanosti kao i činjenice da je glavni grad Republike Hrvatske, Zagreb je godinama bio „usputna“ stanica turistima koji bi prije odredišne stanice prvo stali u Zagreb pa tek bi onda išli dalje na obalno područje. U radu je prikazana turistička ponuda smještajnih kapaciteta u gradu Zagrebu. Cilj rada je istražiti ponudu turističkih apartmana u Zagrebu te usporediti kvalitetu i odrediti tržišnu poziciju apartmana u odnosu na hotele i hostele. Rezultati istraživanja pokazuju da je ponuda turističkih apartmana uvelike dosegla vrhunac te je došlo do prezasićenja apartmana, što dovodi do prevelike apartmanizacije u gradu Zagrebu.
Abstract (english)
In the past few years Zagreb has experienced a real touristic “boom” considering to the fact that the first association of Croatia is “sun and the sea”. However, due to its traffic connection as the capital city of Croatian Republic, for years Zagreb has been just a passage station for tourists who were just stopping in Zagreb on their way to the coast. The touristic offer of accommodation capacities of Zagreb is shown in this work. The main purpose of the work is to analyze the offer of touristic apartments in Zagreb, compare their quality and determine these apartments' position in the market compared to hotels and hostels. Research shows that the touristic offer of these apartments has reached its peak and and become over saturated, leading to there being too many such touristic apartments in Zagreb.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:912075
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-19 13:43:58