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undergraduate thesis
KREIRANJE IDENTITETA BRENDA
Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. urn:nbn:hr:150:754114
Holovka, Alen
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Holovka, A. (2023). KREIRANJE IDENTITETA BRENDA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:754114

Holovka, Alen. "KREIRANJE IDENTITETA BRENDA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:754114

Holovka, Alen. "KREIRANJE IDENTITETA BRENDA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:754114

Holovka, A. (2023). 'KREIRANJE IDENTITETA BRENDA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 25 June 2024, https://urn.nsk.hr/urn:nbn:hr:150:754114

Holovka A. KREIRANJE IDENTITETA BRENDA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2023 [cited 2024 June 25] Available at: https://urn.nsk.hr/urn:nbn:hr:150:754114

A. Holovka, "KREIRANJE IDENTITETA BRENDA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:150:754114

Metadata
TitleKREIRANJE IDENTITETA BRENDA
Title (english)CREATING BRAND IDENTITY
AuthorAlen Holovka
MentorMirjana Nedović (mentor)
Committee memberSandra Mrvica Mađarac (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Brend je ono što tvrtku razlikuje od konkurencije, no identitet brenda je zapravo ono preko čega će kupci pamtiti brend i zbog čega će izabrati neki brend preko konkurencije. Cilj ovoga rada je prikazati kako kreirati identitet brenda kroz faze i procese koje će se posebno definirati i analizirati. Od razmišljanja sa velikim idejama i planovima pa sve do lansiranja i održavanja novog brenda. Također rad sadrži brojne primjer od različitih brendova u svijetu. Preko njih će se dobit detaljni prikaz što napraviti, što izbjegavati i koji su mogući problemi s kojima se tvrtka treba nositi kad se kreira identitet brenda.
Abstract (english)
A brand is what differentiates a company from its competitors, but brand identity is actually what customers will remember the brand through and why they will choose a brand over competitors. The goal of this paper is to show how to create a brand identity through phases and processes that will be specifically defined and analyzed. From thinking with big ideas and plans all the way to launching and maintaining a new brand. The work also contains numerous examples from different brands in the world. Through them, you will get a detailed view of what to do, what to avoid and what are the possible problems that the company has to deal with when creating a brand identity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:754114
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-28 06:46:02